Profit Tune-Up: Scaling Beyond ROI Limits
About 20 minutes into a coaching session, Brian said something he had never said to a client before: "I don't know what I would change."
Not one red line. A seller one year into the business, running just under $14,000 a month in revenue with more than $2,000 a month in net profit. A 3.29 multiplier when the typical seller runs 1.80 to 1.85. Seventeen percent gross margin, 56% gross ROI, and just under 50% net ROI after overhead. Brian says the only place he normally sees numbers that clean is private label.
So what do you do when the diagnostic comes back with no problem to solve?
You start…
The skinny
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