7 Steps to Undeniability

New Era Reseller · Sep 17, 2026 · 36m · transcript

Brian had two coaching sessions back to back this week. Same hour, same price, two different sellers. One of them got about half the value of the other, and it had nothing to do with how smart either one was.

The first seller spent the opening 15 minutes on two-factor authentication, screen sharing, audio that wouldn't work, and logging into Keepa. That's a quarter of an hour they'd already paid for. The second joined with everything logged in, three tabs of ASINs open, and their questions written down, and 10 minutes in they were already moving on to new concepts. This episode is about how…