Diversifying Across Marketplaces: Don't Put All Eggs In One Basket
Selling on Amazon is like renting a storefront in the busiest mall anywhere. The customers are already walking by, and the landlord handles security, checkout and the returns desk. But you live by the landlord's rules, and he can change them whenever he wants.
Brian knew for certain they were renting, not owning, the day he opened the fourth quarter fee schedule. Standard-size storage runs 78 cents a cubic foot January through September and $2.40 in the peak season. Same shelf, same product, a little more than three times the rent. And Q4 brings a rebuilt Seller Central and the yearly round…
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