Which Buy Box? Introducing Sales DNA
"The buy box says this." Which buy box? Back in 2023, on the main stage in Columbus, Brian told a room full of sellers the buy box is multidimensional, and got a lot of confused looks. Amazon serves shoppers from regional fulfillment centers, so a shopper in Seattle, one in Miami, and one in Denver can each see a different price and a different seller. Keepa watches Amazon from one location, mostly New York, so the buy box line on your chart is one shopper's view.
This week Brian and Robin Joy introduce Sales DNA, a new feature in Profit Zones, approved in the Chrome Web Store and rolling out…
The skinny
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