Shows / B2B Marketing Podcast
Episodes
B2B Marketing PodcastEpisode 107: Creating a powerful community with Charles Thiede
If anyone knows how to create a stellar community, it’s Charles Thiede. The Co-Founder and CEO of community SaaS platform, Zapnito, joins B2B Marketing’s…
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Episode 106: Deloitte’s Ed Greig on mastering marketing in a tech-driven world
Ignite London is the biggest B2B marketing event of the year, where the industry comes together to keep ahead of the curve and get inspired by B2B innovators…
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Episode 105: An introduction to democratising intelligence with Jacob Golding
Sharing is caring, sales and marketing. We all know we should be doing more to better understand our customers, market, and competitors. But you’re not making…
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Episode 104: Becoming a forward-thinking company with Izzie Rivers
Want to take your company to the next level but don’t know where to start? Never fear – Realm B2B’s Izzie Rivers joins David Rowlands, Head of Content at B2B…
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Episode 103: How to adopt a joined-up measurement strategy with Just Global
If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights…
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Episode 102: How to transform your go-to-market strategy
Out with the old and in with the new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market strategy. They join Ignite USA…
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Episode 101: Driving sustained growth with Steve Cheliotis
In the run up to Ignite USA, Gravity Global’s Global Brand Insights Director, Steve Cheliotis, joins co-host Katie Martell for a sneak peak into their keynote…
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Episode 100: Celebrating 20 years of B2B Marketing
We’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very…
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Episode 99: Telling powerful stories with Rana Sidahmed
How can you tell stories that actually matter? That resonate with your audience? Avery Dennison’s VP Marketing joins David Rowlands, Head of Content at B2B…
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Episode 98: Making the case for influencer marketing with Ashley Zeckman
Influencers. No, it’s not all ‘use my discount code’, get ready with me, daily vlogs, trying out the latest viral hack or jumping on TikTok trends. For Ashley…
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Episode 97: How to build your dream function from the ground up with Dan O’Hara
What does the transition from big to small company look like? How can you successfully manage with less budget and resource? How can you measure your marketing…
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Episode 96: Belonging in the workplace with DDS Dobson-Smith
Set aside the fruit bowls, the morning yoga, and bring your dog to work schemes. If you really want to create an attractive workplace and keep your staff, you…
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Episode 95: A deep dive into measuring PR with Champion Communications
Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion…
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Episode 94: Navigating a ‘perfect storm’ with Cara O’Nions
Covid-19, the cost of living crisis, budget cuts, instability in the geopolitical landscape. The list of challenges we face at home and at work goes on, and…
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Episode 93: Stop the silos – Dan Swift on (finally) aligning your sales and marketing teams
Set the silos to one side, sales and marketing. On this week’s episode, Empire Selling’s CEO Dan Swift joins Katie Martell, co-host of Ignite USA, to explore…
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Episode 92: Connecting the marketing dots with Zontee Hou
Media Volery LLC’s president and chief strategist, Zontee Hou, joins Katie Martell, co-host at Ignite USA, to discuss how to get your marketing pipes singing…
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Episode 91: How to measure PR with Champion Communications
Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what…
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Episode 90: Everything you need to know about digital marketing with Andy Crestodina
With over two decades at the helm of digital marketing innovation, it’s safe to say that Andy Crestodina knows his stuff. The co-founder of award-winning…
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Episode 89: Creating structural and meaningful change with Rosie Guest
Another year, another International Women’s Day. What began as a celebration and championing of women’s rights has, for some, become distorted, amounting to…
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Episode 88: The ‘Brave New World’ of AI with Paul Roetzer
The robots are taking over! The copywriter is dead! Long live ChatGPT! Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul…
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Episode 87: Jon Griffiths on B2B vs. B2C – Who dares wins
Ah yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer…
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Episode 86: How to make your account-based strategies more effective with Jon Russo
For this week’s guest Jon Russo, if one word defines success in 2023, it’s efficiency. He joins shenanigan-filled host Katie Martell (her words, not ours) to…
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Episode 85: Unlocking PR as a sales enablement tool with Champion Communications
For guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales you could be. The pair join B2B…
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Episode 84: Pam Didner on how you can better support sales
Where can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? How can you create a content…
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Episode 83: Using PR to generate long-term growth with Champion Communications
We’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and their buying journeys are everything but…
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Episode 82: Creativity, creativity, creativity – Creating a stand-out campaign with Russ Powell
Things are getting spooky on The B2B Marketing Podcast as Russ Powell, founder and MD at Sharper B2B, joins Lucy Gillman, deputy editor at B2B Marketing, to…
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Episode 81: Why PR is your next business driver with Champion Communications
The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to…
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Episode 80: Becoming B2B Marketer of the Year, Matt Allen
In this episode of the B2B Marketing Podcast, head of content David Rowlands sits down with Matt Allen – winner of ‘B2B Marketer of the Year’ at the 2022 B2B…
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Episode 79: Bots and B2B marketing: ChatGPT takes over?
In this episode of The B2B Marketing Podcast, David Rowlands and special guest Chris Penn, co-founder and chief data scientist at TrustInsights.ai, dive into…
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Episode 78: Breaking B2B – How Really B2B helped Arden crack the corporate market
In this week’s episode, we’re going behind the scenes of Really B2B’s award-winning campaign that saw them bring home Silver for ‘Best corporate decision-maker…
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Episode 77: Putting the Hollywood in B2B with FloQast’s Mike Whitmire
Set aside the whitepapers, downloadable guides, and e-books. If you really want to reach your audience, you need to think outside the box. And that’s exactly…
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Episode 76: Playing the long game in a recession with Just Global’s Brandon Friesen
Listen, we know the sway of short-termism. Demand and lead gen delivers quick wins, it helps you reach targets. And in a recession where pressure mounts as…
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Episode 75: Award-winning Brian Macreadie discusses Addleshaw Goddard’s poetry-based campaign
We’re kicking off the new year with Addleshaw Goddard’s Brian Macreadie to unpack the secrets behind what makes an award-winning campaign. This campaign, which…
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Episode 74: Taking stock of the changing agency landscape with Tony Riley
2022 has been a year of change for B2B agencies – and we’re wrapping up the year by unpacking the ebbs and flows to the changing agency landscape with Tony…
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Episode 73: Telling authentic brand stories with Revere’s Ali Dodd
Authenticity, schmauthenticity – nothing more than a hollow buzzword, or putting your money where your mouth is and showing that you care? Revere’s chief…
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Episode 72: Navigating changing customer behaviour with Sadie Baron
Reed Smith’s CMO Sadie Baron joins David Rowlands, head of content at B2B Marketing, to unpack the changes to buyer and employee behaviour across the years…
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Episode 71: Dear future CMO – How to take the next step up with Kathy Schneider
Looking to take that next ‘big leap’ but don’t know where to start? We’ve got you covered. Kathy Schneider sits down with head of content, David Rowlands, to…
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Episode 70: The last 10 years in ABM with Robert Norum
In this week’s acronym-packed episode, Propolis Hive Expert and ABM maestro Robert Norum reflects on the last decade in ABM with head of content, David…
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Episode 69: Strength in numbers - Is a community right for me?
How can you build a community? Where (if at all) does it fit into the funnel? How can you track engagement? We put all these questions and more to Zapnito’s…
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Episode 68: What you need to know about green growth with Sinem Hostetter
What does sustainability look like in marketing? How can you drive (and measure) a green agenda? Where does ‘going green’ start? B2B Marketing’s Lucy Gillman…
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Episode 67: Become a B2B superstar: B2B marketing in the world of sport with Richard Gillis
In this week’s episode, we set aside the martech and three-letter acronyms in favour of ‘back of the net’ brand loyalty and sports sponsorship with Richard…
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Episode 66: Delivering the right message, at the right time, via the right channels with Riaz Kanani
We all know the ‘three rights’ mantra. To successfully reach your customers, you need to deliver the right message, at the right time, via the right channels…
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Episode 65: The ABCs of BGM with Dmitri Lisitski
For Influ2’s co-founder, Buying Group Marketing (BGM) is the natural evolution of ABM, providing laser-focused insight on personas within a buying group…
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Episode 64: Jon Russo talks Buying Group Marketing
In this episode of The B2B Marketing Podcast, David Rowlands spoke with Jon Russo, CMO and founder of B2B Fusion, to talk all things Buying Group Marketing…
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Episode 63: Creating a standout campaign with Claire Mason
In this episode, David Rowlands is joined by Man Bites Dog’s founder and CEO Claire Mason to discuss how they won Gold for ‘Best corporate-decision maker…
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Episode 62: AI expert Katie King explains why marketers need AI
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Katie King, managing director and founder of Zoodikers Consulting Ltd, published…
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Episode 61: The ins and outs of Buying Group Marketing with Amisha Gandhi
In this podcast, David Rowlands, head of content at B2B Marketing, and Amisha Gandhi, SVP marketing, Tipalti, discuss all things personas and personalisation…
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Episode 60: Taking your ABM to the next level with Ari Capogeannis
We all know ABM works. But that’s only part of the story. To take your account-based programmes to the next level, you need to laser-focus on decision makers…
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Episode 59: Inside HSBC with Katherine Lamb
In this week’s episode, HSBC’s global head of B2B marketing strategy Katherine Lamb joins David Rowlands, head of content at B2B Marketing, to discuss what…
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Episode 58: Katie Martell on unlocking the power of brand at Ignite USA
Ignite USA - our hybrid event taking place in Chicago - is fast approaching. In the run up to the event, Lucy Gillman sat down with this year’s co-host, Katie…
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Episode 57: The State of Martech with Clevertouch Marketing’s Adam Sharp
If Clevertouch, the first purely martech-focused consultancy in Europe, doesn't know their martech, then who does? David Rowlands, head of content at B2B…
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Episode 56: Getting marketing operations up and running with Darrell Alfonso
Think you know marketing operations? Think again. In this week’s episode, David Rowlands, head of content at B2B Marketing, sat down with Darrell Alfonso…
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Episode 55: Tom Stein sheds light on state of the B2B marketing agency marketplace
In this episode of The B2B Marketing Podcast, David Rowlands, head of content at B2B Marketing, sat down with Tom Stein, the chairman and chief growth officer…
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Episode 54: What B2B Marketing’s Trend Tracker means for you with Steve Kemish
Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David…
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Episode 53: The UK’s B2B tech marketing innovators index in review
In this episode of The B2B Marketing Podcast, Joel Harrison, our editor-in-chief, spoke with Andrew Last, managing director, marketing at Harvard and Dr…
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Episode 52: All things MOPs with Emily Gravel
Recorded live and direct from Martechopia, VMware's Emily Gravel sat down with B2B Marketing's head of content David Rowlands to discuss all things MOPs. Emily…
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Episode 51: International Women's Day with Susanna Kempe
To celebrate International Women's Day, David Rowlands sat down with with B2B Marketing's chair, Susanna Kempe. David and Susanna discuss what this year's…
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Episode 50: Growth marketing with David Turner
To celebrate our 50th episode, David Rowlands, senior editor at B2B marketing, sat down with Iris' CMO and growth champion, David Turner. David discusses all…
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Episode 49: Thinking outside the box in B2B with Brian Macreadie
In this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Addleshaw Goddard's head of marketing, Brian Macreadie. Brian and David…
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Episode 48: Dr Christine Bailey's thoughts on B2B digital sales
In this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Passfort's CMO, Dr Christine Bailey. Tune in to hear David and Christine…