Episode 95: A deep dive into measuring PR with Champion Communications

B2B Marketing Podcast · Apr 20, 2023 · 29m

Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid strategy to evaluate your PR efforts, you’re wasting your hard work. They join Lucy Gillman, deputy editor at B2B Marketing, for a deep dive into how you can measure PR. The trio explore the importance of a goal-centric approach, why getting your team on the same page starts with listening and understanding, why the metrics you’re using may not be working, and how to paint a holistic picture of…