Latest / B2B Marketing Podcast
Episode 98: Making the case for influencer marketing with Ashley Zeckman
Influencers. No, it’s not all ‘use my discount code’, get ready with me, daily vlogs, trying out the latest viral hack or jumping on TikTok trends. For Ashley Zeckman, influencers can take your marketing efforts to the next level – without breaking the bank. She joins Katie Martell, co-host at Ignite USA, to unpack why you need to get serious about influencer marketing. They discuss what getting it right (and wrong) looks like, how to bring influencers into the mix, and much more. To find out more about influencer marketing, Ashley will be speaking at Ignite USA on May 23-24 in Chicago…
The skinny
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