Latest / B2B Marketing Podcast
Episode 67: Become a B2B superstar: B2B marketing in the world of sport with Richard Gillis
In this week’s episode, we set aside the martech and three-letter acronyms in favour of ‘back of the net’ brand loyalty and sports sponsorship with Richard Gillis – award-winning sports journalist, author, podcast host and Spurs fan (make of that what you will). David Rowlands, head of content, and Richard discuss the unique world of B2B marketing in the sport sector and what other B2B marketers can learn from it. They chat about: how sports organisers have built shared experiences for in-person and virtual audiences long before the switch to digital; creating a tattoo-inspiring…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.