Shows / B2B Marketing Podcast
Episodes
B2B Marketing PodcastEpisode 47: David McGuire on creating stand-out content in 2022
In this week's episode, B2B Marketing's junior copywriter Lucy Gillman sat down with David McGuire, creative director at Radix Communications. Lucy and David…
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Episode 46: Cybereason’s Kyle Flaherty on future-proofing your tech marketing
In this week’s episode, David Rowlands, senior editor at B2B Marketing, sat down with Kyle Flaherty, senior VP marketing at Cybereason. To kick off the New…
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Episode 45: Julie Knight's forecasts for the future of tech marketing
David Rowlands, B2B Marketing's senior editor, sat down with Julie Knight, CMO at Unit4. David and Julie discuss all things tech marketing from the changing…
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Episode 44: Atos' Cat Dutton's predictions on the changes to tech marketing spheres
In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Atos' global deputy CMO on the changing tech marketing landscape: how to…
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Episode 43: Gursaran Marjara discusses the future of tech marketing and revenue performance
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Gursaran Marjara, CMO of Access Group, to discuss the future of tech marketing and…
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Episode 42: Demandbase's Paul Gibson on all things ABX
In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson. Paul and David discussed all things…
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Episode 41: Annabel Rake on sustainability and marketing
In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Annabel Rake, partner and CMO at Deloitte UK and North and South Europe…
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Episode 40: Stefan Doering on building globally recognisable, but culturally relevant brands
In this week's episode, David Rowlands spoke with Stefan Doering, PwC's brand strategy lead. They discuss how to approach global brand identity and cultural…
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Episode 39: Kate Owen's approach to using ABM in B2B and B2C
In this episode David Rowlands spoke with University Partnership Programme’s (UPP) CMO, Kate Owen, last year's winner of B2B marketer of the year. Kate…
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Episode 38: Matt Harper, CEO, The Marketing Practice, discusses the agency’s recent acquisitions
In this episode, David Rowlands spoke with Matt Harper, CEO of The Marketing Practice (TMP), to discuss the agency’s recent acquisitions of Omobono and…
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Episode 37: Bonnie Pelosi, Europe CMO at Wipro, talks challenges, strategies and tactics
In this episode, David Rowlands spoke with Bonnie Pelosi, Europe CMO at Wipro, to learn how she intends to help Wipro achieve its ambitions by focusing on…
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Episode 36: Copywriting guru David McGuire explains how to create great copy
In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around…
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Episode 35: Dr. Christine Bailey explains how to build a great customer insight strategy
In this week's podcast, David Rowlands spoke with Dr. Christine Bailey, CMO at PassFort and all-rounding marketing expert. They discuss Christine's new book…
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Episode 34: The growing relationship between HR and marketing, with Andrew Colwell and Liz Brocken
In this week's episode, David Rowlands spoke with Fleetsolve's marketing director, Andrew Colwell, and HR business partner, Liz Brocken, to discuss how the…
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Episode 33: How to make lead nurture a part of your organisation with Adobe’s Kate Doyle
In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing…
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Episode 32: Transformation through messaging & engagement with IRI's Gary Hurry
In this week's episode, David Rowlands, editor for B2B Marketing, spoke with Gary Hurry, international marketing director, about the last 18 months at IRI…
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Episode 31: The difference between inclusion and diversity with Accenture's Joe Taiano
In this week’s episode, David Rowlands, editor at B2B Marketing, spoke with managing director, marketing for consumer industries, Accenture, Joseph Taiano…
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Episode 30: How to align and improve your global messaging with Sam Crocker and Tony Riley
In this week's episode, David Rowlands, editor at B2B Marketing, spoke with Tony Riley, president of The Mx Group and Sam Crocker, managing partner at Bray…
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Episode 29: What can community marketing bring to the table? with Zapnito's Charles Thiede
This year, utilising Zapnito’s technology, B2B Marketing launched Propolis – our community for B2B marketers to share problems, insights and learn best…
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Episode 28: Optimising the ecommerce experience in B2B marketing with Brian Beck
In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with Brian Beck to discuss all things ecommerce. They delve into product selling…
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Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning
In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with brand, marketing and business development director of Grant Thornton. They talk…
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Episode 26: Four key marketing skills to drive buying decisions with Corporate Visions Leslie Talbot
80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. This means marketing needs to move buyers further…
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Episode 25: Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX
In this week's episode of our podcast, Editor for B2B Marketing David Rowlands talked to Barbara Stewart, Propolis Hive Expert in Customer Experience about…
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Episode 24: Implementing marketing operations with Karla Wentworth, Propolis Hive Expert
Martech is great, but a lack of time and resources to use these technologies in the optimum way is a common challenge. So why is marketing operations important…
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Episode 23: Discussing TMP's most recent investment with Matt Harper, CEO, The Marketing Practice
The Marketing Practice has secured investment from Horizon Capital to build on its strengths in ABM and demand generation and deepen its expertise in…
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Episode 22: The future of digital communities with Susanna Kempe, Ashley Friedlein & Zoe Merchant
In this week's episode, B2B Marketing editor-in-chief Joel Harrison spoke with Susanna Kempe, Chair at B2B Marketing; Ashley Friedlein CEO & Founder at Guild…
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Episode 21: Enabling the future of sales with Gabriela Warren, Tim Hughes & Barry Richards
Covid-19 has changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making buyers harder to reach…
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Episode 20: Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer
With growth marketing being the #1 focus on this year’s 2021 Trend Tracker, this week’s episode features Scott Vaughan, chief growth officer at Integrate…
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Episode 19: How to build an award-winning team with PwC's Maria Jennings
Need some tips on creating a more cohesive and high-performing team? In this week's episode, editor in chief for B2B Marketing, Joel Harrison, sat down with…
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Episode 18: The future of B2B agencies in 2021 with Chairman at Stein IAS & MSQ Tom Stein
In this week's episode, Editor-in-chief for B2B Marketing Joel Harrison spoke with chairperson and chair client officer at Stein IAS and chairman for MSQ, Tom…
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Episode 17: Diving into M&S Corporate Gifts' 'unforgettable' campaign with Kristina Haddrell
In this week's episode, we sat down with another award-winning campaign by Really B2B. Here, Editor for B2B Marketing David Rowlands spoke with Kristina…
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Episode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie Nicholson
In this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success…
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Episode 16: Why now’s the time for Marketing Ops w/ Holly Gage, Simon Daniels and Andrea Worobel
In this week's episode, Editor in chief for B2B Marketing Joel Harrison discussed how marketing operation leaders can optimise and better their strategy in…
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Episode 15: Discussing Publicis's acquisition of Octopus Group with Jon Lonsdale
The Octopus Group has been acquired by the Publicis Groupe UK, and we're here to talk about it! In this week's episode, B2B Marketing's editor in chief Joel…
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Episode 14: Inside two award-winning B2B campaigns with Charlie Nicholson and Kristina Haddrell
Want to unlock the secrets behind an award-winning B2B campaign? In this week's episode, B2B Marketing editor David Rowlands spoke with Charlie Nicholson, head…
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Episode 13: Navigating an ABM Journey with Kate Owen of Capita
In this week's episode, Capita's Kate Owen sat down with B2B Marketing's editor in chief Joel Harrison, where they discussed her growth and expertise as a…
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Episode 12: ABM with Mark Larwood of O2
In this week's episode, B2B Marketing's Joel Harrison sits down with Mark Larwood to discuss all things ABM. Leading up to our ABM Conference 2020, they get…
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Episode 11: Global content marketing with Scott Stockwell, editor-in-chief, IBM
This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With…
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Episode 10 - Customer sentiment in the age of Covid19, with Shane Redding, B2B trainer & consultant
This week, Joel Harrison sits down with B2B Marketing trainer Shane Redding to discuss the importance of customer centricity during lockdown, and how…
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Episode 9 - The power of saying no with Jada Balster, VP of marketing, Workfront
Adam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some…
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Episode 8 - Coronavirus messaging with David McGuire, B2B copywriting guru
In this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during Coronavirus, and…
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Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy
Renowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and…
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Episode 5 - Lucy Birch and Tunji Akintokun MBE from PwC
We're so sorry it took so long to release the latest episode of the podcast, I'm sure you've missed us terribly. However, we are back in style with Lucy and…
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Episode 4 - Christine Bailey, CMO at Valitor
This episode Molly and I were lucky enough to meet and chat to Dr Christine Bailey, Chief Marketing Officer for Valitor. If you've not heard of Valitor, then…
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Episode 3 - Ruth Oakey And Catherine Dutton of Atos
Just when you thought we were gone for good.... we're back! We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about…
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Episode 6 - Sakina Najmi, Vice President Global Marketing at Sandvik
For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list. We spoke about what great…
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Episode 1 - Simon Rusling, Brian Macreadie, Gemma Davies
Welcome to our first ever episode of the B2B Marketing Podcast, and we’re starting with a deluxe triple header episode! First, we speak to @simon_rusling…
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The all new B2B Marketing podcast- special preview.
Next week will see the very first episode of the B2B Marketing podcast. Molly and Adam take a couple of minutes from their busy schedules* to let you know…