Episode 82: Creativity, creativity, creativity – Creating a stand-out campaign with Russ Powell

B2B Marketing Podcast · Feb 20, 2023 · 24m

Things are getting spooky on The B2B Marketing Podcast as Russ Powell, founder and MD at Sharper B2B, joins Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into their award-winning campaign – ‘Halloween Horror Classics’. The pair explore the ins and outs of what it takes to win ‘Best demand or lead gen campaign’ from the importance of leading with creativity and not treating your audience like Business Bot 4,000, to how you can get buy-in for original campaigns and what it really takes to stand-out from the crowd. If you want to find out more about what makes a Gold winning…