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Episode 75: Award-winning Brian Macreadie discusses Addleshaw Goddard’s poetry-based campaign
We’re kicking off the new year with Addleshaw Goddard’s Brian Macreadie to unpack the secrets behind what makes an award-winning campaign. This campaign, which used poetry to grow the law firm’s brand, saw a brand reach of over 350,000 people, three million brand impressions, and over 1,000 hours of brand exposure on the Financial Times website. Oh, and did we mention the four trophies it brought home at the 2022 B2B Marketing Awards, including the most coveted prize of the night, the Grand Prix? Hosted by head of content, David Rowlands, we dive into ‘Rhyme and Reason – Poetry and the Law’…
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