Latest / B2B Marketing Podcast
Episode 81: Why PR is your next business driver with Champion Communications
The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to have’ not a ‘need to have’. The truth couldn’t be further from it. In this episode, deputy editor Lucy Gillman is joined by Matt McGillicuddy, head of brand at Infinity, and Harry Webster, associate director at Champion Communications, to bust these PR myths by unpacking Champion’s recent study, B2B PR for Growth. The trio take a deep dive into the role of PR as a business driver, exploring why investing in PR means investing in future…
The skinny
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