Shows / The Free to Grow CFO Podcast
The Free to Grow CFO Podcast
Welcome to The Free to Grow CFO Podcast, where we dive deep into conversations about scaling a profitable DTC brand. Join us as we talk with DTC and Ecommerce experts, operators, and brand founders to uncover the strategies, financial insights, and real-world lessons behind sustainable growth. Whether you’re building toward your first million or scaling beyond eight figures, each episode is packed with practical advice to help you grow smarter and more profitably.
Episodes
The Free to Grow CFO PodcastWhy So Many New Product Launches Fail (And How to Avoid It)
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The Free to Grow CFO PodcastHow Much Debt Is Too Much for a Business?
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The Free to Grow CFO PodcastYour Business Is Profitable. So Why Is There No Cash?
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The Free to Grow CFO PodcastWhat Is a Good CAC Payback Period for a DTC Brand?
www.FreeToGrowCFO.com 👇 GET A FREE CFO AUDIT https://freetogrowcfo.com/audit 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET…
The Free to Grow CFO PodcastHow to Scale a Business Without Building a Huge Team
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastWhy Growing Sales Can Actually Hurt Your Profit
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Calculate CAC to LTV Across Shopify and Amazon
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastThe Black Friday Cyber Monday Playbook for Profitable DTC Growth
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Calculate CAC to LTV for a High LTV DTC Brand
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Bootstrap a DTC Brand From $3,500 to $20 Million
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Hire A-Players Who Actually Grow Your Business
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastThe Inventory Mistake That Can Kill a Growing DTC Brand
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow Much Can You Lose on a New Customer? CAC-to-LTV for Subscription Brands
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Scale a Subscription Brand 10X Without Running Out of Cash
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Why Your Product Launch Strategy Isn’t Working (Ep. 16)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastHow to Build a Consumer Brand That Actually Lasts
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastThe Biggest LTV Mistake Keeping DTC Brands From Scaling
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Scale a Subscription DTC Brand Without Killing Cash Flow
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastWhy Scaling Ad Spend Without This Framework Kills DTC Brands
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Why Good Ad Creative Won’t Fix A Bad Offer (Ep. 15)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastWhy Most Amazon Sellers Stay Broke (Even When They're Profitable)
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastHow to Scale a DTC Brand With No Repeat Customers (The New Customer Dominant Growth Marketing Game Playbook)
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastAre You The Bottleneck In Your Business?
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Raising Debt vs Equity Financing for $10M+ Brands (Ep. 14)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastHow to Scale a DTC Apparel Brand Fast and Profitably
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastWhy Your Marketing Looks Unprofitable (But Isn’t)
www.FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE…
The Free to Grow CFO PodcastMini Episode: Here's Exactly How to Scale a DTC Apparel Brand
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Why More Ad Channels Is NOT Always The Answer (Ep. 13)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastThe Playbook For Scaling Apparel Without Killing Cash Flow
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastDo Your Brand's Financials Feel Wrong? Here's the Fix
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastWhy Your DTC Brand Isn’t Growing — You’re Ignoring This
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastDon’t Make These Fatal Bookkeeping Mistakes
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastMeasuring Marketing Profitability Across Amazon and Shopify
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: How Should You Pay Your Team As A DTC Operator? (Ep. 12)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastMini Episode: The Tried and True Formula For Building Wealth With Your Brand
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastHow to Turn E-commerce Profits into Long Term Wealth
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: NC-ROAS, aMER, LTV? Why Marketing Metrics Are Misleading (Ep. 11)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastWhy Most DTC Brands Get Amazon Wrong
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastMini Episode: What an Elite DTC CFO Can Do For You
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastThe Ultimate DTC Scaling Superpower: EOS
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: How To Use A Variable Costing P/L And Why It Matters (Ep. 10)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastMini Episode: The E-commerce Gold Rush is Over
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastHere Are The Places Your Books Are Broken (And How to Fix It)
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastReal DTC Stories: Scaling Chubbies to $100m+
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Amazon Pitfalls, Scaling Past $10M on Shopify, and Attribution Challenges (Ep. 9)
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Fixed Costs & Hiring Mistakes To Avoid as an E-Commerce Brand(Ep. 8)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers…
The Free to Grow CFO PodcastScaling a Bootstrapped Brand - The Hulken Story
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastA Founder's True Story: Scaling and Selling a DTC Brand
www.FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS…
The Free to Grow CFO PodcastWealth Building and Tax Strategy for eComm Brand Founders
Episode Summary In this episode of the Free to Grow CFO podcast, host Jon Blair speaks with Rolando and Raul Lopez of CFO Associates about the intersection of…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: How To Plan & Budget For Growth In DTC (Ep. 7)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers…
The Free to Grow CFO PodcastCan An SBA Loan Help Your DTC Brand Scale?
Episode Summary In this episode of the Free to Grow CFO Podcast, Jon Blair and Roxann Burns delve into the intricacies of SBA loans, exploring their benefits…
The Free to Grow CFO PodcastMini Episode: The Biggest Failure I See in Business Planning - Don't Make This Mistake
Episode Summary In this mini episode of the Free to Grow CFO Podcast, Jon Blair discusses the critical importance of effective business planning, emphasizing…
The Free to Grow CFO PodcastHow AI Is Changing DTC Forever - Are You Ready?
Episode Summary In this episode, Jon Blair interviews Justin Mitchell, a seasoned content creator and entrepreneur, discussing the transformative impact of AI…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: Marketing Metrics and Their Relationship To Debt (Ep. 6)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers…
The Free to Grow CFO PodcastWhat’s Working & What’s Flopping in DTC - 2025
Episode Summary In this episode of the Free to Grow CFO podcast, Jon Blair and KC Holiday discuss the current trends in e-commerce, emphasizing the importance…
The Free to Grow CFO PodcastFrom Family Farm to 8-Figure DTC Brand
Episode Summary In this episode of the Free to Grow CFO podcast, Jon Blair interviews Anna Brakefield, founder of Red Land Cotton, discussing the challenges…
The Free to Grow CFO PodcastMini Episode: What an Elite Finance Team Can Do For Your Brand
Episode Summary In this mini episode of the Free to Grow CFO Podcast, Jon Blair discusses the essential functions of a finance team for DTC brands, emphasizing…
The Free to Grow CFO PodcastThe True Cost of Fulfillment: How to Protect Margins Amid Rising Carrier Rates
Episode Summary In this episode of the Free to Grow CFO podcast, Jon Blair and Tony Runyan discuss the current challenges in the logistics and e-commerce…
The Free to Grow CFO PodcastBONUS EPISODE: Ecom Scaling Show: How Much Should You Pay Yourself As An E-Commerce Brand Owner? (Ep. 5)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers…
The Free to Grow CFO PodcastThe Leadership Practices of Elite DTC Brands
Episode Summary In this episode of the Free to Grow CFO podcast, Jon Blair and Dusty Holcomb discuss the critical role of leadership in scaling businesses…