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BONUS EPISODE: Ecom Scaling Show: Marketing Metrics and Their Relationship To Debt (Ep. 6)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In this episode, Jon and Dylan delve into the intricate relationship between marketing metrics and debt in the context of DTC (Direct-to-Consumer) brands. They discuss how debt can be viewed as a form of capital and the unique risks associated with customer acquisition strategies. The conversation emphasizes the importance…
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