Latest / The Free to Grow CFO Podcast
BONUS EPISODE: Ecom Scaling Show: Why Your Product Launch Strategy Isn’t Working (Ep. 16)
Episode Summary
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In Episode 16, Jon and Dylan tackle a deceptively exciting decision point: when—and how—DTC brands should launch new products. They go deep into the financial, operational, and strategic risks brands often overlook when they chase “hero SKUs,” emotional launches, or product-led growth. They introduce the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.