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BONUS EPISODE: Ecom Scaling Show: How Should You Pay Your Team As A DTC Operator? (Ep. 12)
Episode Summary
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In this episode, Jon and Dylan dive into the various compensation structures and incentives in DTC eCommerce. While contribution margin dollars can serve as a key incentive metric, it doesn’t universally apply. The discussion explores multiple factors influencing comp packages, highlighting strategic…
The skinny
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