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BONUS EPISODE: Ecom Scaling Show: NC-ROAS, aMER, LTV? Why Marketing Metrics Are Misleading (Ep. 11)
Episode Summary
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In Episode 11, Jon and Dylan jump into the (almost) endless list of e-commerce acronyms and metrics. They emphasize the importance of clarifying the definition of metrics like NC-ROAS, LTV, and CAC to ensure clear communication within teams. The discussion covers the different types of ROAS, the…
The skinny
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