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BONUS EPISODE: Ecom Scaling Show: How To Use A Variable Costing P/L And Why It Matters (Ep. 10)

Episode Summary

Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.

In Episode 10, Jon and Dylan dive into the critical importance of structuring the chart of accounts for DTC brands. They emphasize the necessity of a variable costing P&L to understand contribution margins by sales channel. Learn about pitfalls related to vertical chart structures and misallocation of fixed…

The skinny

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