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BONUS EPISODE: Ecom Scaling Show: Amazon Pitfalls, Scaling Past $10M on Shopify, and Attribution Challenges (Ep. 9)
Episode Summary
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In this episode, Jon and Dylan dive into the complexities of measuring Amazon, ad spend performance across different sales channels, and combining all of it with your DTC strategy. They discuss the challenges of attribution, the importance of considering cross-channel effects, and the strategies for…
The skinny
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