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BONUS EPISODE: Ecom Scaling Show: Why More Ad Channels Is NOT Always The Answer (Ep. 13)
Episode Summary
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In today’s episode, Dylan and Jon chat strategies for DTC brands looking to diversify their advertising mix and grow into new sales channels. They highlight the importance of mastering one core ad platform before expanding and discuss the risks and benefits of new channels like TikTok, Google, YouTube, and…
The skinny
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