Shows / Business Fire Drills
Business Fire Drills
Business moments are predictable. Panic is optional. Business Fire Drills is a library of plain-English fire drills, led by attorney Tamsen Horton, for the online business owner who sells what they do — courses, memberships, coaching, consulting, or a mix. Each episode takes one predictable business alarm — a refund request, a locked account, a legal letter — and walks through what reacting looks like, what responding looks like, and the calm next decision you can make. No fear marketing. No…
Episodes
- Business Fire Drills
Who Owns Your Course/Content/Work If a Contractor or Collaborator Helped Make It?
You hired a designer, a friend helped with the workbook, and then the thing takes off. Attorney Tamsen Horton explains who owns what contributors made, and the…
- Business Fire Drills
Can I Use This Business Name? How to Check a Brand Name Before It Becomes a Problem
You just thought of the perfect name, and you want to go buy the domain. Stop right there. Attorney Tamsen Horton explains what a trademark actually is, why…
- Business Fire Drills
Someone Copied Your Framework? What You Can Actually Protect (and What You Can't)
A former student launches a program with your steps, your order, and your promise under a different name. Before you post a callout or call your lawyer, find…
- Business Fire Drills
Someone Copied Your Content? Why You Can't Stop It and What to Protect Instead
With AI, anyone can recreate your blog post, carousel, or video in seconds, and you can't realistically chase every copy. In Fire Drill #16, attorney Tamsen…
- Business Fire Drills
Is Your Business Really Backed Up? A Backup Plan for Your Data and Your People
"Don't worry, it's probably backed up somewhere" has created more business migraines than most hacks. In Fire Drill #15, attorney Tamsen Horton explains why…
- Business Fire Drills
Software Shutting Down? How to Protect Your Business Before a Platform Disappears
Every tool your business runs on is a business too, and any business can shut down, get acquired, or change its pricing overnight. In Fire Drill #14, attorney…
- Business Fire Drills
Contractor Still Have Your Passwords? How to Offboard a Team Member Safely
Fire drills aren't really about fires. They're about being able to say yes the moment a great opportunity shows up, because nothing is quietly waiting to fall…
- Business Fire Drills
Social Media Account Disabled? How to Protect Your Business Before You're Locked Out
You open Facebook: disabled. Instagram: locked. LinkedIn: restricted. TikTok: nothing. Whether it was a hack, a bot, or a rule you never heard of, every door…
- Business Fire Drills
Email Account Suspended? How to Protect Your Email List Before You're Locked Out
At 6:30 on a Monday morning, a sick dog, a crate full of puke, and a family out the door by 6:45. Attorney Tamsen Horton uses a very real morning to show why…
- Business Fire Drills
Locked Out of Your Website? How to Protect the Place Where You Sell Before It Goes Dark
Your "site" is wherever you sell. For some businesses that's a website. For others it's an Instagram account, a Kajabi storefront, or a checkout page someone…
- Business Fire Drills
Launch Week Money: Why Your Biggest Launch Can Leave You Short (and What to Do Before It Happens)
You posted "biggest launch ever." Three weeks later, the refunds, affiliate commissions, and tax bill arrive, and the number in your account looks nothing like…
- Business Fire Drills
Payment Plan Customer Stopped Paying? What to Do Before an Installment Plan Goes Sideways
You sold a $1,500 program on six payments of $250. Payment three fails, and a week later they're still logging in. Do you shut off access, let it slide, or…
- Business Fire Drills
Stripe or PayPal Holding Your Funds? What to Do Before a Payment Processor Freezes Your Money
It's the Friday after your biggest launch ever. The sales are all there, but a chunk of your balance says "unavailable," and your ad bill and contractors get…
- Business Fire Drills
Customer Asking for a Refund? What to Do Before It Becomes a Chargeback or a Lawyer's Letter
"I'd like a refund." Four words that can end as a closed email, a chargeback, or a letter from an attorney. In about five minutes, attorney Tamsen Horton runs…
- Business Fire Drills
Your High-Ticket Offer Isn't Being Delivered — What to Do Whether You Sold It or Bought It
A high-ticket offer can go sideways from either side of the agreement: the seller who wants out, wants to change the deal, or can't deliver, and the buyer…
- Business Fire Drills
Before a Contractor Complaint Turns Into an IRS Problem
A contractor complaint can mean two very different fires — a payment dispute, or a misclassification claim that pulls in the IRS or Department of Labor…
- Business Fire Drills
Got a Cease-and-Desist Letter? Here's What to Do Before You Panic
That cease-and-desist email in your inbox feels like an emergency — but it's a completely predictable business moment, and your panic is optional. Attorney…
- Business Fire Drills
I Could've Told You This Email Was Coming
Business moments are predictable. Panic is optional. In this first episode of Business Fire Drills, attorney Tamsen Horton introduces the DRILL method — the…
- Business Fire Drills
The Pay-to-Play Fire — What Happens When Sponsorship Money Goes Missing
A sponsorship deal is blowing up online, and it's completely predictable. Attorney Tamsen Horton runs two fire drills in one — the buyer's side and the…