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Latest / Business Fire Drills

Someone Copied Your Content? Why You Can't Stop It and What to Protect Instead

With AI, anyone can recreate your blog post, carousel, or video in seconds, and you can't realistically chase every copy. In Fire Drill #16, attorney Tamsen Horton shifts the question upstream: what do you own that matters, can actually be protected, and is worth the time, money, and energy to defend? She gives a plain-English tour of copyright, trademark, and patents, plus an AI note on what you can actually own.

WHAT YOU'LL LEARN

- Why content is no longer king or queen, and what is actually valuable

- Idea vs. expression: what copyright does and doesn't protect

- Why registering a…

The skinny

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