Launch Week Money: Why Your Biggest Launch Can Leave You Short (and What to Do Before It Happens)
You posted "biggest launch ever." Three weeks later, the refunds, affiliate commissions, and tax bill arrive, and the number in your account looks nothing like the number you announced. In this Business Fire Drill (Fire Drill 09: Before a Launch Creates Financial Chaos), attorney Tamsen Horton walks through how to decide where launch revenue goes before the first sale comes in.
What you'll learn:
Why the launch alarm goes off weeks after the launch, not during it
Why a launch makes work, not just money, and how rushed hires and DM promises add a second fire
Reacting vs. responding when launch…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.