Can I Use This Business Name? How to Check a Brand Name Before It Becomes a Problem
You just thought of the perfect name, and you want to go buy the domain. Stop right there. Attorney Tamsen Horton explains what a trademark actually is, why the idea stage is when you run this drill, and what to grab if a name problem is already smoldering.
Show notes:
You bought the domain, the logo is done, and then a customer asks, "Are you connected to that other company?" In Fire Drill 18, Before a Brand Name Becomes a Problem, attorney Tamsen Horton explains what a trademark is (any brand identifier, not just names), why it matters more now that anyone can make anything look polished…
The skinny
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