Shows / Mediaworks Digital Masterclass
Mediaworks Digital Masterclass
Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
Episodes
- Mediaworks Digital Masterclass
MW 216: Creative that stops the scroll
Mediaworks Masterclass: Creative that stops the scroll.1. Why it's importantAI brings unique opportunities but is already giving challenges around cut…
- Mediaworks Digital Masterclass
MW 215: B2B Paid Social: What's working in 2026?
We’ve looked across the campaigns we’re running for our clients to identify the approaches delivering the strongest results. In this 30 minute masterclass…
- Mediaworks Digital Masterclass
Why 79% of Housing Providers Have a Digital Weak Link
Why 79% of Housing Providers Have a Digital Weak Link Your residents don't compare your website with other landlords. They compare it with their bank, Amazon…
- Mediaworks Digital Masterclass
MW 214: How to Get AI To Recommend You: SEO Content & Technical
Being cited by AI comes down to three things: what's said about your brand elsewhere (offsite), what's actually on your website (onsite content), and whether…
- Mediaworks Digital Masterclass
MW 213: The Website of the Future: How AI Is Changing Web Design and Development
The Website of the Future: How AI Is Changing Web Design and DevelopmentYou’ve been invited to:The Website of the Future: How AI Is Changing Web Design and…
- Mediaworks Digital Masterclass
MW 212: How to Get Your Brand Cited by AI: Using Digital PR to Build a Brand AI Recommends
When someone asks Google or ChatGPT which brands to trust, what makes one business appear in the answer while another is overlooked? AI platforms do not assess…
- Mediaworks Digital Masterclass
MW 211: AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
AI, Automation and Paid Media: How to Protect ROI When Platforms Take ControlOn 17 August, Google is changing how Smart Bidding behaves when campaigns are…
- Mediaworks Digital Masterclass
MW 210: Why 85% of Marketing Campaigns Fail.
Mediaworks Masterclass: Why 85% of Marketing Campaigns FailMarketing teams are under more pressure than ever to produce content that converts, but more…
- Mediaworks Digital Masterclass
MW 209: Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve.
Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve. Social housing teams are under more pressure than ever to deliver…
- Mediaworks Digital Masterclass
MW 208: The High Velocity Funnel Converting Agentic Intent into Revenue
The High-Velocity Funnel: Converting Agentic Intent into RevenueUsers are abandoning digital journeys faster than ever, often within seconds, when an…
- Mediaworks Digital Masterclass
Performance Creative 3.0: Using AI to Scale Influence, Not Just Assets.
Performance Creative 3.0: Using AI to Scale Influence, Not Just Assets The third session in our AI in Performance Creative masterclass series. AI is reshaping…
- Mediaworks Digital Masterclass
MW206: How to Reduce Demand and Rebuild Trust
Mediaworks Roundtable: Reducing Demand & Rebuilding Trust in Social HousingSocial housing is under sustained pressure. Demand is rising, resources are…
- Mediaworks Digital Masterclass
MW205: Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs
Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs Websites are no longer designed for a single audience. Alongside end users…
- Mediaworks Digital Masterclass
MW204: SEO Without Clicks: Winning in AI-Driven Search
Increasingly searches are answered directly on the results page, or by AI, before users ever click a website. If you’re responsible for organic performance…
- Mediaworks Digital Masterclass
MW203: The Creative Edge in AI Driven Performance
The Creative Edge in AI-Driven Performance: What High-Performing Campaigns Do Differently Performance marketing is now largely automated. Targeting, bidding…
- Mediaworks Digital Masterclass
MW202: How Digital Experience Defines Trust in Financial Services
Join us for a 30-minute senior roundtable exploring how digital experience now defines trust across financial services. Drawing on perspectives from banking…
- Mediaworks Digital Masterclass
MW201: The New Rules of Digital PR - How to Win Visibility, Authority, and Impact
Digital PR is changing fast. In 2025, visibility is no longer driven by volume alone. Authority, credibility, and genuine expertise are what determine…
- Mediaworks Digital Masterclass
MW200: Personalisation Unlocked - A Roadmap to Audience Engagement
In partnership with Umbraco, join us for a 30-minute masterclass where we’ll explore how brands can create personalised, dynamic experiences that engage and…
- Mediaworks Digital Masterclass
MW199: Turning Dashboards into Decisions: How to Leverage Data to Build Your 2026 Strategy
Join us for a 30-minute masterclass exploring how brands can move from raw data to meaningful narrative, and use insight-led storytelling to shape strategy…
- Mediaworks Digital Masterclass
MW198: The Future of Paid Search
The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead Join us for a 30-minute masterclass where we’ll explore how paid search is…
- Mediaworks Digital Masterclass
MW197: Driving Digital Performance in UK Utilities Companies
Driving Digital Performance in UK Utilities Companies: Insights, Benchmarks and Best Practice for 2026 Join us for a 30-minute masterclass exploring the key…
- Mediaworks Digital Masterclass
MW196: The Future of Paid Social
The Future of Paid Social: What’s Changing in 2026 and How to Stay Ahead. Join us for a 30-minute masterclass exploring how paid social is evolving in 2026…
- Mediaworks Digital Masterclass
MW195: How Technology & Communication Shape Tenant Satisfaction
At Mediaworks, we believe digital has the power to redefine how the housing sector connects with tenants, transforming outdated systems into transparent…
- Mediaworks Digital Masterclass
MW194: The Future of SEO & Digital PR
Join Abbie Gubbins, Senior SEO Specialist, and Rachel Gray, Digital PR Consultant, for a 30-minute masterclass exploring how search is changing in 2026 -…
- Mediaworks Digital Masterclass
MW193: How Agentic AI & Embedded Payments Can Drive Growth
Join Kevin Telford (Mediaworks) and Ed Harries (Worldpay) for a 30-minute Masterclass revealing how agentic AI, smart data, and embedded payments can elevate…
- Mediaworks Digital Masterclass
MW192: Data-Driven Growth - Measuring What Matters to Prove ROI
In this 30-minute masterclass, we’ll show you how to rebuild confidence in your data and turn insight into action that drives measurable growth.You’ll hear…
- Mediaworks Digital Masterclass
MW191: AI & Black Friday: Smarter Strategies for Peak Sales Performance
Black Friday has become one of the most significant sales moments in the UK business calendar. Spending in November 2024 reached £11.7 billion, up ~5% on the…
- Mediaworks Digital Masterclass
MW190: AI Powered Website Growth
AI is already changing how people search, browse, and buy online. In this 30-minute masterclass, AI Powered Website Growth, our experts show digital teams what…
- Mediaworks Digital Masterclass
MW189: Shaping the Future of Water Engagement: How water leaders can thrive under AMP8
The UK water sector is at a critical turning point. With AMP8 bringing more scrutiny, higher customer expectations, and a demand for transparent change, now is…
- Mediaworks Digital Masterclass
MW188: Turning Browsers into Buyers
In this masterclass, we shared key insights on how to turn your web pages into powerful conversion engines that grab attention, build trust, and move customers…
- Mediaworks Digital Masterclass
MW187: Lead Generation Unlocked
Every marketer knows the frustration - the traffic is flowing, campaigns are working, but the leads just aren’t coming through. Visitors click, browse, and…
- Mediaworks Digital Masterclass
MW186 | Design to Dominate: Turning User Experience into a Competitive Edge
Todays episode of our User Experience Masterclass Series zeroed in on one core truth: good design isn’t just about looking good aesthetically, it’s about…
- Mediaworks Digital Masterclass
MW185 | Performance Unleashed: Mastering AI to Supercharge Paid Media Results
In the final session of our Paid Media Masterclass series, we explored how AI is reshaping the performance marketing landscape.From platform automation and…
- Mediaworks Digital Masterclass
MW184 | Creative Excellence
In a world of infinite 'doom scrolling' and saturated feeds, your creative is the difference between being ignored and being irresistible. This high-impact…
- Mediaworks Digital Masterclass
MW183 | Maximising Paid Media ROI
Take the guesswork out of paid media planning and start driving meaningful results. In this kick-off session of our new PPC/Paid Media Masterclass series…
- Mediaworks Digital Masterclass
MW182 | LinkedIn Unlocked
LinkedIn Unlocked: Unlocking hidden B2B buyers and driving sales performance. In collaboration with LinkedIn.This LinkedIn and Mediaworks online Masterclass is…
- Mediaworks Digital Masterclass
MW181 | Accessibility with Recite Me
Join Mediaworks and Recite Me for a high-impact, 30-minute online Masterclass designed to help you stay ahead of accessibility legislation, improve user…
- Mediaworks Digital Masterclass
MW180 | The Future of Search Marketing
The Future of Search Marketing | The Impact of LLMs on SEO Activity.This SEO masterclass is designed for brands that want to stay visible, relevant and…
- Mediaworks Digital Masterclass
MW179 | Beyond Backlinks
Beyond Backlinks: Digital PR Approaches That Drive Real PerformanceJoin Mediaworks as we explore tailored digital PR approaches, providing you with practical…
- Mediaworks Digital Masterclass
MW178 | Content for SEO
Content for SEO: Strategies that drive traffic.Join Mediaworks as we explore tailored SEO content creation, providing you with practical insights you can…
- Mediaworks Digital Masterclass
MW177 | SEO Tech Mastery
SEO Tech Mastery: Optimising your digital infrastructure.Book your consultation with a member of the Mediaworks team to take you through your free, no…
- Mediaworks Digital Masterclass
MW176 | SEO Unlocked
SEO Unlocked: Stay on top now and into the future.Book your consultation with a member of the Mediaworks team to take you through your free, no obligation SEO…
- Mediaworks Digital Masterclass
MW175 | Building a Website for 2025 and Beyond
Book your consultation with Jonny Pears, Mediaworks UX Director, and he will take you through your free, no obligation Digital Experience UX Audit customised…
Mediaworks Digital MasterclassMW174 | Worldpay Takeover
This exclusive 20-minute breakfast briefing is tailored to businesses who are looking to make an immediate difference to their bottom line. Join the world’s…
Mediaworks Digital MasterclassMW173 | LinkedIn for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge…
Mediaworks Digital MasterclassMW172 | A Modern Love Story: Why Paid and Organic Social Are Better Together
In this episode, we explore the dynamic relationship between paid and organic social media strategies. Our experts dive into the unique strengths, challenges…
Mediaworks Digital MasterclassMW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can…
Mediaworks Digital MasterclassMW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic…
Mediaworks Digital MasterclassMW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles
In this episode of the Mediaworks Digital Masterclass, our experts dive into the ever-evolving world of PPC advertising. Discover how automation and AI are…
Mediaworks Digital MasterclassMW168 | Clicks & Codes: Navigating Web Development and UX
Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance. In this episode, we…
Mediaworks Digital MasterclassMW167 | Engage & Convert: Mastering The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for…
Mediaworks Digital MasterclassMW166 | Rank & Rise: How to Elevate Your SEO Strategy
In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and…
Mediaworks Digital MasterclassMW165 | Find Your Social Media Mix and Build Your Online Presence
In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to…
Mediaworks Digital MasterclassMW164 | Leveraging The Power of Multimedia Content
Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget…
Mediaworks Digital MasterclassMW163 | The Next Chapter: Strategies for Marketing Success in 2024
Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the…
Mediaworks Digital MasterclassMW162 | 2023 Mediaworks Wrapped
Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark…
Mediaworks Digital MasterclassMW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation
As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the…
Mediaworks Digital MasterclassMW160 | Google Performance Max: A Guide for B2B Marketers
When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers. B2B…
- Mediaworks Digital Masterclass
MW159 | Halloween Marketing Horrors!
Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of…
- Mediaworks Digital Masterclass
MW158 | The Art and Science of Website Excellence
Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders. In today's increasingly…