Shows / Mediaworks Digital Masterclass
Mediaworks Digital Masterclass
Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
Episodes
- Mediaworks Digital Masterclass
MW157 | Step Into Christmas!
This week our expert panel discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and…
- Mediaworks Digital Masterclass
MW156 | Decoding Black Friday Success
Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion…
- Mediaworks Digital Masterclass
MW155 | User-Centric Digital Design: From Vision to Realisation
Join us in this episode of the Mediaworks Masterclass, where we discussed user-centric design from vision to realisation in the ever-evolving digital…
- Mediaworks Digital Masterclass
MW154 | Unlocking the Secrets of Effective Lead Gen Strategies
Join us for an enlightening discussion on the intricacies of lead generation marketing in the digital landscape. In this Mediaworks Masterclass, our expert…
- Mediaworks Digital Masterclass
MW153 | Mastering the Art of Cultural Moments: How to Make Your Communications Cut Through
We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still…
- Mediaworks Digital Masterclass
MW152 | GA4 Independence Day: Unveiling The Future of Analytics
Join us on the Mediaworks Masterclass as we celebrate GA4 Independence Day as our expert panellists share their experiences and insights on supporting clients…
- Mediaworks Digital Masterclass
MW151 | The AI Revolution: Unveiling the Future of SEO with Generative AI
Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content…
- Mediaworks Digital Masterclass
MW150 | Unleashing the Power of Google Attribution: Mastering Attribution in 2023 and Beyond
Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints…
- Mediaworks Digital Masterclass
MW149 | Breaking News: How Reactive PR Can Aid Your SEO Strategy
In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as…
- Mediaworks Digital Masterclass
MW148 | Let's Talk TikTok Roundtable
Over the last couple of weeks, we have been talking all things TikTok! This will be the final episode of our TikTok Masterclass series, which has seen our…
- Mediaworks Digital Masterclass
MW147 | Excellently Executing Your Tik Tok Content
With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality…
- Mediaworks Digital Masterclass
MW146 | Supercharge Your Tik Tok Strategy
TikTok is not just shaping a generation of social consumers, it’s also combining the worlds of community, commerce, and entertainment. Marketers have the…
- Mediaworks Digital Masterclass
MW145 | Countdown to Marketing Effectiveness: Marketing According to Your Brand Size and Share
The most effective way for a company to increase its market share is to create an integrated strategy for marketing and branding. However, not all companies…
- Mediaworks Digital Masterclass
MW144 | Countdown to Marketing Effectiveness: Creative Execution That Cuts Through
Prioritising memorable creative content is critical to building an effective long-term link with your audience with your products or services. Differentiation…
- Mediaworks Digital Masterclass
MW143 | Countdown to Marketing Effectiveness: Masters of Budget Setting
The success and impact of the greatest marketing functions isn’t all about strategy. It's also executing and maximising the impact of your budget - achieving…
- Mediaworks Digital Masterclass
MW142 | Countdown to Marketing Effectiveness: The Long and Short of It. Invest in Long Term Gains or Unleash Short-Term Sales?
The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years. Many argue that companies who use…
- Mediaworks Digital Masterclass
MW141 | Countdown to Marketing Effectiveness: The Science of Segmentation and Targeting.
Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value…
- Mediaworks Digital Masterclass
MW140 | Sharing our Tools, Tips and Tricks to Tell Your Brand Love Story
As marketers, we should always look for improvements to implement in the next campaign. That could be embracing the newest channel, understanding the latest…
- Mediaworks Digital Masterclass
MW139 | ChatGPT: Is it worth the hype?
Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate…
- Mediaworks Digital Masterclass
MW138 | Uncover the Secrets of Local Marketing Success
On average, today's consumer uses more than 5 channels before making a purchase – this uptick in digital adoption has made customer journeys even more complex…
- Mediaworks Digital Masterclass
MW137 | TikTok 101: Everything You Need For Your Brand To Succeed On TikTok
TikTok has been named the fastest growing social media platform of all time, making it a phenomenon that brands can no longer ignore. With that comes…
- Mediaworks Digital Masterclass
MW136 | 5 Recession Busting Marketing Trends For 2023
As we enter 2023 with the UK in an economic recession, almost all organisations face the challenge of building plans that will react, pivot, and overcome the…
- Mediaworks Digital Masterclass
MW135 | Now That’s What I Call Christmas…Adverts 2022
This is the time of year when the biggest brands compete to stand out on the run-up to Christmas. Holiday campaigns this year have the challenge of finding a…
- Mediaworks Digital Masterclass
MW134 | Killer Trends and Headlines of 2022!
Trends allow brands to break the boundaries of the market, with never-ending new ideas and opportunities. It’s crucial to understand and experience trends if…
- Mediaworks Digital Masterclass
MW133 | Mediaworks Digital Masterclass: The B2B Buying Landscape: What Can Marketers learn from E-Tailers?
B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive…
- Mediaworks Digital Masterclass
Northern Housing Consortium Roundtable Sessions: The Changing Expectations Of The Customer – How Do We Learn From Micro Influencers?
Customer expectations continue to change considerably. Excluding some sections of the tenant base that need different care, housing associations can be…
- Mediaworks Digital Masterclass
MW132 | Marketing 101: Three Steps to Digital Demand Generation
Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three…
- Mediaworks Digital Masterclass
MW131 | Google Analytics 4: Transition Now or Lose Your Historic Tracking
Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's…
- Mediaworks Digital Masterclass
MW130 | The Do's and Don'ts of Digital PR in Uncertain Times
As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management. Effectively…
- Mediaworks Digital Masterclass
MW129 | Product Feed Optimisation: Empowering Brands Across All eCommerce Channels
The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers. Feed marketing solutions such as…
- Mediaworks Digital Masterclass
MW128 | Moving with Meta – Adapting and Thriving in the Ever-Changing Social Landscape
With the ability to boost posts and utilise effective remarketing tools, Meta’s advertising platform is one of the leading ways to enhance your customer reach…
- Mediaworks Digital Masterclass
MW127 | Create Engaging Video Content In All The Right Places
Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing…
- Mediaworks Digital Masterclass
MW126 | Maximise Exposure & Engagement: Connecting The Dots Between Online and Offline
The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital and traditional communications through more…
- Mediaworks Digital Masterclass
MW125 | PR That Lasts Through Christmas
The festive period is a crucial time to make your presence felt on retail shelves. Even now, during Summer, the media are looking for product launches, special…
- Mediaworks Digital Masterclass
MW124 | The Google Ads Evolution: How to Drive Creative Intelligence
The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's…
- Mediaworks Digital Masterclass
MW123 | YouTube - Are You Missing Out on its Search Potential?
YouTube is the world's second biggest search engine tool, if you’re not utilising your brand’s channel to rank in search results then you’re missing out…
- Mediaworks Digital Masterclass
Mediaworks & PAGB - Creativity in Regulation: Building Social Media Communities for Healthcare Brands
The rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support…
- Mediaworks Digital Masterclass
MW122 | Creating Digital Experiences That Are Accessible and Inclusive
We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to…
- Mediaworks Digital Masterclass
MW121 | Conquer and Capitalise Black Friday 2022
Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales. To compete…
- Mediaworks Digital Masterclass
MW120 | Transform Your YouTube Channel from a Neglected Archive into an Effective Marketing Machine!
Join our brand experts to discuss why now is the right time to re-discover and re-energise your YouTube Channel strategy. They will explore the latest trends…
Mediaworks Digital MasterclassMW119 | Cover The Basics. Why Website Hygiene Matters to All SEO Campaigns
From your website platform to search data, technology can be harnessed to improve your business’ SEO performance. It’s vital that your website is not only…
- Mediaworks Digital Masterclass
MW118 | Not All Links Are Born Equal: Why Your Link Profile Matters In The Quest For Page One Nirvana
In the competitive world of SEO, practices are forever being refined in the hunt for Google glory. But what exactly should your link profile consist of? Our…
- Mediaworks Digital Masterclass
MW117 | Powering Marketing Performance Through A Privacy-Driven Future
The seismic shift in the advertising landscape presents a huge challenge for digital marketers when it comes to data privacy; however, this is also an…
- Mediaworks Digital Masterclass
MW116 | Google Marketing Live 2022: Key Updates Every Marketer Needs to Know
Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce…
- Mediaworks Digital Masterclass
MW115 | Placing SEO at the Heart of your Web Build
Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information…
- Mediaworks Digital Masterclass
MW114 | Supercharge Your Digital Presence and Dominate This Year's Clearing
70,000+ students are accepted through UK and Ireland Clearing every year. The need to deliver effective, hyper-targeting, digital strategies in order to…
- Mediaworks Digital Masterclass
MW113 | Delivering Metrics That Matter in the Digital PR Space
Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated…
- Mediaworks Digital Masterclass
MW112 | Dominating Your B2B Pipeline with Paid Digital Advertising
Adopting digital practices is a priority for marketing and sales teams in today’s B2B industries. An increase in digital platforms, dedicated targeting…
- Mediaworks Digital Masterclass
MW111 | Affiliate Marketing Trends: Opportunities to Dominate In Your Sector
With many marketers not fully capitalising on the power of affiliate marketing, there is still significant opportunity to invest in the ultimate low risk…
- Mediaworks Digital Masterclass
MW110 | Blend Tech, Data, and Creativity to Drive Your Awareness, Traffic, and Conversions
SEO isn’t a single destination – it’s an ongoing journey through constantly changing conditions and competitive threats. Achieving positions on page one for…
- Mediaworks Digital Masterclass
MW109 | Google Performance Max – The Future of Paid Advertising?
Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more…
- Mediaworks Digital Masterclass
MW108 | Secrets of Social. The Power and Perils of Purpose-led Posts.
Many organisations rightfully give serious consideration to their place in their communities beyond delivering bottom-line commercial benefits. Brand Purpose…
- Mediaworks Digital Masterclass
MW107 | Fuelling Profitable Retail Growth – Targeting High-Value Retail Customers
Changes in the e-commerce landscape and consumer behaviours are shifting rapidly. The biggest change by far is the way in which consumers shop today. The…
- Mediaworks Digital Masterclass
MW106 | How to Win Friends and Influence People: Essential Hacks to Unlock the Power of Your Affiliate Program
The power of affiliate marketing continues to grow with spend contributing toward 16% of all online orders. The United States, Japan and Germany are leading…
- Mediaworks Digital Masterclass
MW105 | Embracing Experimentation: The Secret to High Performance Marketing
Adapting and evolving your marketing programmes to respond to changing market factors can be the difference between a good performance and a great one. Those…
- Mediaworks Digital Masterclass
MW104 | Is Organic Social Alive and Kicking? Make Organic Social Work for your Brand in 2022
Organic social media is a minefield for brands – where does it sit in your marketing ecosystem? Is organic reach dead? What platforms work best for organic…
- Mediaworks Digital Masterclass
MW103 | Digital PR Campaign Planning: Increase Your Competitive Edge in Brand, Reputation and Organic Search
PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming…
- Mediaworks Digital Masterclass
MW102 | The Sound of Success: 5 Ways to Make More Noise with Your Brand
The dial is being turned up on the impact of audio marketing as the adoption of digital audio platforms continue to skyrocket. Savvy marketers are following…
- Mediaworks Digital Masterclass
MW101 | Fuelling International and Borderless e-Commerce Growth – Overcoming the Challenges of Brexit and COVID-19
Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift…
- Mediaworks Digital Masterclass
MW100 | A Practical Guide to Video Marketing
The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to…