Shows / Mediaworks Digital Masterclass
Mediaworks Digital Masterclass
Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
Episodes
Mediaworks Digital MasterclassMW099 | 5 Digital Experiments That Will Transform Your Business in 2022
This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting…
- Mediaworks Digital Masterclass
MW098 | The Greatest Digital Marketing Predictions Ever. 2022 Edition.
What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and…
- Mediaworks Digital Masterclass
MW097 | Now That's What I Call Christmas...Ads 2021
Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the…
- Mediaworks Digital Masterclass
MW096 | Owning the Digital Shelf: A Guide to Building Your Digital Shelf Strategy
The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the…
- Mediaworks Digital Masterclass
MW095 | The Ultimate Engagement: Fusing Digital PR with Search, Social and Content
Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content…
- Mediaworks Digital Masterclass
MW094 | Connect and Convert. Avoid E-Commerce Payment Declines and Supercharge Your Conversions
Black Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global…
- Mediaworks Digital Masterclass
MW093 | Affiliate – The Marketing Space You Need to Dominate
Over £10 billion in advertising spend is utilised on affiliate marketing worldwide every year, and it has become an essential component of the marketing mix…
- Mediaworks Digital Masterclass
MW092 | Harness Psychology to Boost Website Conversions
Data shows you more than just what your customer is doing – it can show you what they’re thinking. Crack that code and you’ll be two steps ahead of the game…
- Mediaworks Digital Masterclass
MW091 | 3 Step Guide to Full-Funnel Video Marketing: Platforms, Function, and Paid Promotions
With over 54% of UK consumers wanting to engage with more video content, this format should play a pivotal role across your entire purchase journey. Businesses…
- Mediaworks Digital Masterclass
MW090 | Digital PR: Place Your Brand on the Largest Websites in the World
Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias…
- Mediaworks Digital Masterclass
MW089 | Own the Retail Season Through Search with Google
Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to…
- Mediaworks Digital Masterclass
MW088 | Building High Performance Teams: Double Down on Digital Learning
The pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the…
- Mediaworks Digital Masterclass
MW087 | Design Digital Experiences to Drive Repeat Sales Online
Consumers are set to spend over £200bn on Christmas this year; with online marketplaces still at the top of shopper’s confidence, key events in the run up to…
- Mediaworks Digital Masterclass
MW086| Forget Short Term Demand, Think Long Term Brand
In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your…
- Mediaworks Digital Masterclass
MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy
Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one…
- Mediaworks Digital Masterclass
MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector
The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will…
- Mediaworks Digital Masterclass
MW083 | Social Strategies To Dominate Black Friday Sales
The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period…
- Mediaworks Digital Masterclass
MW082 | UX Pitfalls You Need to Avoid – 5 Reasons Why Users Are Leaving Your Website
Your website is your digital shopfront, so it’s critical you deliver a fast, seamless, and personal experience to your customers. Every second counts and any…
- Mediaworks Digital Masterclass
MW081 | Win the Black Friday Battle Early – The Ultimate Retailers Guide
Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys…
- Mediaworks Digital Masterclass
MW080 | Define Your Social DNA
Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social…
- Mediaworks Digital Masterclass
MW079 | Five ways PR can Supercharge your B2B Marketing Strategies
Its becoming increasingly critical for long term business success to establish a strong B2B brand in your prospective customers' or clients' minds. For most…
- Mediaworks Digital Masterclass
MW078 | Planning Website Re-launch Success: 5 Steps to Avoiding a Catastrophic Loss of Rankings
Too often, the mismanagement of a website’s migration results in a huge loss of rankings and traffic. This can have an irreversible impact on your business’…
- Mediaworks Digital Masterclass
MW077 | Paid Advertising Management vs The Machine
'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to…
- Mediaworks Digital Masterclass
MW076 | Thumb-Stopping Creative to Ignite Your Social Engagement
Social Media remains a vastly underused marketing tool. It is the perfect platform to build and nurture loyal communities around your brand, or equally as…
- Mediaworks Digital Masterclass
MW075 | Minimise Loss and Maximise Your Conversions with 5 CRO Testing Hacks
Understanding your customers and adapting your website to their changing wants and needs through a 'test and refine' approach is key to maximising return on…
- Mediaworks Digital Masterclass
MW074 | Reimagine Your Customer Experience: Fuel Customer Acquisition and Grow Your Recurring Revenues.
Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those…
- Mediaworks Digital Masterclass
MW073 | Engaging Your Audience at Their Social Hangouts: Maximising Social Media Advertising ROI
TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with. But which…
- Mediaworks Digital Masterclass
MW072 | Avoid Insta-geddon. Own Your Social Communities.
Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with…
- Mediaworks Digital Masterclass
MW071 | The Time To Stand Out Is Now - Pivot Your Paid Strategy To Accelerate Customer Acquisition
The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent…
- Mediaworks Digital Masterclass
MW070 | Cut the Vanity Metrics - Critical PR Measurement Essentials for Every Business
The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are…
- Mediaworks Digital Masterclass
MW069 | Core Web Vitals Judgement Day: Last Chance to Prepare and Update
In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and…
- Mediaworks Digital Masterclass
MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour
Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in…
- Mediaworks Digital Masterclass
MW067 | Three Rules of Online Engagement: Video. Video. Video.
The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being…
- Mediaworks Digital Masterclass
MW066 | Three Critical Questions to Fuel Your Brand Strategy
CMOs named brand strategy as the most critical marketing element for growing their businesses over the next 18 months. Plotting a brand’s strategic direction…
- Mediaworks Digital Masterclass
MW065 | Converting the 98% of Your Prospective Customers With Programmatic
Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert…
- Mediaworks Digital Masterclass
MW064 | Capitalise on Your Brand to Supercharge Search Visibility
Search engine optimisation and brand awareness efforts are often planned separately, which can lead to a disconnect between a business’ SEO and brand strategy…
- Mediaworks Digital Masterclass
MW063 | Social Strategies to Fuel Your Brand Growth
One of the certainties any marketer must embrace is the growing role of social media in fuelling your brands growth. But how do you actually make it happen for…
- Mediaworks Digital Masterclass
MW062 | The Power of Placing Your App in Every Customer’s Pocket
In today's interconnected world, mobile devices have become an integral part of our lives. Being constantly connected to your digital consumers whenever and…
- Mediaworks Digital Masterclass
MW061 | Own Your Social Audience - Your Journey to Customer Loyalty and Growing Market
Social media has revolutionised how we see and interact with the world around us. It’s the platform for breaking news, the place we follow and share our…
- Mediaworks Digital Masterclass
MW060 | Five Ways to Grow Your Brand Authority Online: How PR is Driving Digital Dominance
Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information…
- Mediaworks Digital Masterclass
MW059 | Google Shopping: The Ultimate Product Sales Weapon of 2021
93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over…
- Mediaworks Digital Masterclass
MW058 | Protect Your Business and Revenue with Paid Search - Avoid Organic Algorithm Disaster
93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search…
- Mediaworks Digital Masterclass
MW057 | Avoid Search Ranking Armageddon: Google Algorithm Update 2021
The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses…
- Mediaworks Digital Masterclass
MW056 | Track, Test and Accelerate the Growth of Your Business in 2021
Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption…
- Mediaworks Digital Masterclass
MW055 | 2021 The Year of Your Brand
In these uncertain times it's vital that your brand works the hardest it's ever done. In this session, our brand experts explain how to provide reassurance and…
- Mediaworks Digital Masterclass
MW054 | The Battle for Digital: Online Advertising Essentials in 2021
The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms…
- Mediaworks Digital Masterclass
MW053 | Creating Content That Converts
Content is at the core of every effective marketing campaign. Creating content that stands out with your audience, gets them engaged with your brand and cuts…
- Mediaworks Digital Masterclass
MW052 | 5 Essentials to Grow Your Online Reputation in 2021
Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is…
- Mediaworks Digital Masterclass
MW051 | Link Building for 2021: SEO Essentials to Outrank Your Competition
If you want to gain or retain a competitive advantage in 2021, you can’t ignore the critical importance of outperforming your competitors on search engine…
- Mediaworks Digital Masterclass
MW050 | One Customer, One Journey: Fusing Online and Offline to 10x Your Marketing
As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation…
- Mediaworks Digital Masterclass
MW049 | NHC Digital Masterclass: Creating A User-Centric Communication Plan
As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help…
- Mediaworks Digital Masterclass
MW048 | 5 Steps to Digitise Your Customer Service Strategy
A digital revolution is transforming the world at an unprecedented speed. Digital technologies have changed the way businesses operate and how they interact…
- Mediaworks Digital Masterclass
MW047 | SEO Hacks to Turn Search into Sales
On page website optimisation is the quickest and most effective way to boost your search results. Many marketers often focus on traffic volume over traffic…
- Mediaworks Digital Masterclass
MW046 | 8 Weeks to Christmas: Last Minute Tips and Tricks To Supercharge Your Marketing
The next eight weeks of online sales looks set to be the largest and most competitive online sales period on record. In this webinar, our e-commerce…
- Mediaworks Digital Masterclass
MW045 | 5 Steps to Unlocking Your Brand Potential
Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works. But, did you know that by investing in your…
- Mediaworks Digital Masterclass
MW044 | How Digital Can Replicate Your B2B Tradeshow Activity
As the season of tradeshows and live events approaches, the opportunity to showcase your products and services to key decision makers is no longer a…
- Mediaworks Digital Masterclass
MW043 | The Need for Speed: 5 Hacks to Accelerate Your Digital Conversions
Mediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying…
- Mediaworks Digital Masterclass
MW042 | Top 5 Tips to Building and Tracking Your Brand Online
In the world of digital marketing, strong brand awareness can lead to improved performance in PPC, SEO and web conversion leading to increased revenue and…
- Mediaworks Digital Masterclass
MW041 | 12 Week Countdown to the Biggest E-Commerce Christmas in History
As we countdown to the largest e-commerce Christmas sales period in history, our experts offer their top tips on how to thrive in what is expected to be an…
- Mediaworks Digital Masterclass
MW040 | 5 Link Building Tips to Crush the Competition
The landscape of SEO and link building is always changing, and today, the importance of building domain authority through high-quality links has never been so…