Shows / Mediaworks Digital Masterclass
Mediaworks Digital Masterclass
Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
Episodes
- Mediaworks Digital Masterclass
MW039 | Re-launching Your Website: Avoiding a Migration Disaster
The mismanagement of a website migration from your existing site to a new site can mean the catastrophic loss of rankings and traffic, which can have an…
- Mediaworks Digital Masterclass
MW038 | ITV, Bridging the Divide Between Television and Digital
Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television…
- Mediaworks Digital Masterclass
MW037 | Evolution or Extinction? The Time for Digital Transformation is Now
Five months after the dramatic impact of Covid-19 has changed so many aspects of our lives in the United Kingdom. Our panellists discuss the impact the…
- Mediaworks Digital Masterclass
MW036 | Supercharge Your Social Media Paid and Content Strategy
Most businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative…
- Mediaworks Digital Masterclass
MW035 | Targeting Competitors Customers to Drive 10x Growth
Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice. In this Digital…
- Mediaworks Digital Masterclass
MW034 | Countdown Until Black Friday: Digital Essentials for Every Online Retailer
With a record number of consumers embracing online shopping in 2020, Black Friday online sales are forecast to break all records this year. With this in mind…
- Mediaworks Digital Masterclass
MW033 | 5 Conversion Essentials to Turn Your Clicks to Customers
In this Digital Drop-In, our panellists discuss the core principles of successful conversion rate optimisation (CRO) and why it has never been so important to…
- Mediaworks Digital Masterclass
MW032 | Growing Your Brand Relevance Post-Pandemic
Mediaworks creative team drop-in to discuss why now is the time for brands to reconsider their values, story and execution to maintain relevance going forward…
- Mediaworks Digital Masterclass
MW031 | A Guide to Affiliate Marketing
Our paid search specialists drop-in to explain why as marketers we should consider adding affiliate marketing to our programmes. They will breakdown how to…
- Mediaworks Digital Masterclass
MW030 | How to Strike the Perfect Balance Between SEO and PPC
Our SEO, PPC and Insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and…
- Mediaworks Digital Masterclass
MW029 | Your Shopping Feed – The Most Underrated Tool in E-commerce?
With consumer spend on the rise online in recent months as a result of the COVID-19 pandemic, e-commerce platforms have never been so vital to business growth…
- Mediaworks Digital Masterclass
MW028 | The New Shopping Landscape, Now and What’s to Come
As shoppers return to the high street, the Mediaworks panel drop in to discuss the challenges brick and mortar stores have overcome to safely reopen their…
- Mediaworks Digital Masterclass
MW027 | 5 Ways to Supercharge Your Messaging Post Lockdown
Mediaworks Founder and CEO, Brett Jacobson is joined by Creative Director, Andrew Blenkinsop and Marketing Performance Director, David Norris to discuss the…
- Mediaworks Digital Masterclass
MW026 | The Google Algorithm Change That Every Business Should Know About
Join Mediaworks Founder and CEO Brett Jacobson and Mediaworks Head of Search Kev Strong to discuss Google's most significant search algorithm update in recent…
- Mediaworks Digital Masterclass
MW025 | Life After Lockdown: Essential Marketing Actions Essential for Every Business
As we move from crisis management to future planning, Mediaworks Founder and CEO, Brett Jacobson and CTO, Dan Hoggan will share an action plan on how you can…
- Mediaworks Digital Masterclass
MW024 | Future Insight and Marketing Growth Essentials
In an extended version of the Digital Drop-In Sessions, experts across Mediaworks will outline the essential insights that all business leaders and marketers…
- Mediaworks Digital Masterclass
MW023 | Growing Your International Footprint with Google
Mediaworks are joined by special guest partners, Google for today’s Digital Drop-In. Finn McDuffie, Agency Development Manager and Liam Higgins, Google…
- Mediaworks Digital Masterclass
MW022 | Marketing In A Crisis: Bridging the Gap Between Online and Offline Advertising
Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability…
- Mediaworks Digital Masterclass
MW021 | Marketing In A Crisis: Fashion Sector
Mediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of…
- Mediaworks Digital Masterclass
MW020 | Marketing In A Crisis: What Next For Paid Search?
Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In to discuss recent trends across Microsoft Advertising channels.
- Mediaworks Digital Masterclass
MW019 | Marketing In A Crisis: Online User Experience In The New Normal
Experts from Mediaworks drop in to discuss how brands should tailor their online experience to suit consumer behaviour in the "new normal". The team explain…
- Mediaworks Digital Masterclass
MW018 | Marketing In A Crisis: Business Readiness In Preparation For A Return To Work
Mediaworks are joined by guest panellists Joanne McNeil and Taylor Stirland from management consultancy company, Alpaca. Joanne and Taylor discuss best…
- Mediaworks Digital Masterclass
MW017 | Marketing In A Crisis: Food and Drink Sector
Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing demand during…
- Mediaworks Digital Masterclass
MW016 | Marketing In A Crisis: How Brand Should Respond Post COVID-19
Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company, GlobalWebIndex. Matthew and Alec share GWI…
- Mediaworks Digital Masterclass
MW015 | Marketing In A Crisis: Technical SEO Actions to Boost Your Online Presence
SEO experts from Mediaworks drop in to discuss why Technical SEO is the big opportunity for digital marketers right now. The panellists share critical actions…
- Mediaworks Digital Masterclass
MW014 | Marketing In A Crisis: Higher Education Sector
Mediaworks focus on trends impacting the higher education sector right now. The team are joined by special guest, Dr. David Norris, former Associate Dean at…
- Mediaworks Digital Masterclass
MW013 | Marketing In A Crisis: How the Affiliate Channel Can Support Your Brand and Customers
Mediaworks are joined by guest panellists Joelle Hillman and Alex Parmar-Yee from the global affiliate marketing network AWIN. Joelle and Alex discuss how…
- Mediaworks Digital Masterclass
MW012 | Marketing In A Crisis: Invaluable Insights Every Business Can Action
Experts from Mediaworks drop in to discuss how to leverage your Google Analytics account to provide invaluable insight into the changing behaviours and…
- Mediaworks Digital Masterclass
MW011 | Marketing In A Crisis: Consumer Healthcare Sector
Mediaworks focus on trends impacting the consumer healthcare sector right now. The team are joined by special guest, Rebecca Osano, who draws on her roles…
- Mediaworks Digital Masterclass
MW010 | Marketing In A Crisis: Programmatic Insights
Leading advertising platform, Criteo join Mediaworks on this special-guest edition of the Digital Drop-ins. Jack Tuckwell, Criteo UK Agency Manager shares…
- Mediaworks Digital Masterclass
MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics
CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search…
- Mediaworks Digital Masterclass
MW008 | Marketing In A Crisis: Finance Sector
In this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Brand Experts Paul Mallett and Becca Tredget join Creative Director, Andrew…
- Mediaworks Digital Masterclass
MW007 | Marketing In A Crisis: Jazz And The Improvisation Of Marketing Planning
Mediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz…
- Mediaworks Digital Masterclass
MW006 | Marketing In A Crisis: Predicting the Post-COVID-19 Consumer
Experts from Mediaworks drop in to discuss the changing habits of consumers over the past 6 weeks and which behaviours may continue post lockdown and how…
- Mediaworks Digital Masterclass
MW005 | Marketing In A Crisis: Home & Garden Sector
In this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Ally Dowsing-Reynolds, co-founder of boutique furniture e-commerce Dowsing &…
- Mediaworks Digital Masterclass
MW004 | Marketing In A Crisis: Adapt Your Marketing to Changing Customer Behaviours
Experts from Mediaworks drop in to discuss the impact search trends have had on industries since COVID-19 impacted daily living. The team also advise how best…
- Mediaworks Digital Masterclass
MW003 | Marketing In A Crisis: Managing and Maximising Demand
Mediaworks host a panel discussion providing best-practice advice, to marketers managing increased demand for their products or services throughout the…
- Mediaworks Digital Masterclass
MW002 | Marketing In A Crisis: Understanding and Communicating With Your Audience
Mediaworks host a panel discussion with marketers from across the UK to provide advice on how best to communicate with your audience following the Coronavirus…
- Mediaworks Digital Masterclass
MW001 | Marketing In A Crisis: Opportunities and Threats
In the launch episode of the Digital Drop-In Sessions podcast, Mediaworks host a panel discussion with marketers from across the UK to provide advice on how…