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Latest / Mediaworks Digital Masterclass

MW067 | Three Rules of Online Engagement: Video. Video. Video.

The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos.

Our creative experts discuss the questions and principles when considering how, where and when to implement video for your business. They explain how to capture viewers’ attention, drive your audience from awareness to engagement and maximise your…

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