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MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour
Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.
Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal.
Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding…
The skinny
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