MW066 | Three Critical Questions to Fuel Your Brand Strategy

Mediaworks Digital Masterclass · Apr 14, 2021 · 44m

CMOs named brand strategy as the most critical marketing element for growing their businesses over the next 18 months. Plotting a brand’s strategic direction can be an intimidating task, but with a methodical application of asking the right questions, taking smart steps, and using the correct tools, it can be a simple process.

Our team of experts discuss the basic questions and principles that are often overlooked when harnessing the power of your brand. They discuss how to evaluate your brand’s direction, its values, and why undertaking this process away from day-to-day tactical…