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MW138 | Uncover the Secrets of Local Marketing Success
On average, today's consumer uses more than 5 channels before making a purchase – this uptick in digital adoption has made customer journeys even more complex and nonlinear. While this shift comes with its own challenges, it does appear to benefit eCommerce: eCommerce sales saw a 27.2% increase in 2020, followed by a 14.2% increase in 2021.
While eCommerce is booming, the cost to acquire customers continues to rise — leaving retail marketers struggling to find more economically viable strategies to drive in-store traffic.
The need to drive traffic is critical for a business' survival. And…
The skinny
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