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MW133 | Mediaworks Digital Masterclass: The B2B Buying Landscape: What Can Marketers learn from E-Tailers?
B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers.
As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money on the table.
In this digital masterclass, Internet & digitalisation entrepreneur, Andy Scothern, Founder of eCommon Sense joins Mediaworks to discuss where classic demand gen approaches fail and…
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