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MW101 | Fuelling International and Borderless e-Commerce Growth – Overcoming the Challenges of Brexit and COVID-19
Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.
External factors continue to impact trading conditions, such as COVID-19 and the UK’s exit from the European Union. Retailers that are most adaptable to changing economic conditions and embrace international growth will be best placed to…
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