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MW198: The Future of Paid Search
The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead
Join us for a 30-minute masterclass where we’ll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies.
This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importance of first-party data, and share how to adapt to stay ahead in a rapidly evolving marketplace.
What You’ll Learn & Why It Matters:
Embrace the transition from traditional keywords to intent…
The skinny
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