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MW191: AI & Black Friday: Smarter Strategies for Peak Sales Performance
Black Friday has become one of the most significant sales moments in the UK business calendar. Spending in November 2024 reached £11.7 billion, up ~5% on the prior year with actual Black Friday-day sales exceeding £1 billion. It is no longer just a single-day spike many retailers extend offers over weekends full weeks or the entire month of November to maximise early intent and peak performance.In this focused 30-minute Masterclass you will learn how to interpret historical performance and trends to understand peak behaviour how to prepare in advance through feed structure testing and…
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