Shows / NaiL It
NaiL It
NaiL It is for the franchise operator who built a system that's growing faster than the infrastructure underneath it. The one running 50, 100, 200 locations and watching revenue leak out through missed calls, inconsistent phone handling, and front desk teams that can't scale with the business.
Hosted by George Paladichuk, founder of NaiL — the AI call handling platform deployed across 100+ franchise locations — the show goes inside the operational challenges nobody talks about at franchise…
Episodes
- NaiL It
Why Franchisees Panic in Slow Weeks (How to Fix It) | Nathan Willard
Nathan Willard started in franchising in 2004 in the mailroom at Service Brands International, running the Pitney Bowes machine and washing mugs. From there he…
- NaiL It
Why Franchisees Don't Trust Corporate (And How to Fix It) | Nick Ridgway
Nick Ridgway didn't start in franchising. He started as an apprentice carpenter, moved into home service management at TruGreen and Scotts Miracle-Gro, and…
- NaiL It
He Spent $20M on Ads. Google's AI Still Doubled His Lead Cost.
Mike Feazel and his brother Todd spent 25 years building Feazel Roofing into one of the biggest roofing companies in Ohio. Then shingles started getting…
- NaiL It
Jeremy Morgan Bought a Paint Franchise to Pay for College. Now He's Launched 600.
Jeremy Morgan bought a College Pro Painters franchise in 1996, at Nebraska, for a blunt reason: his parents told him the diploma would have his name on it, so…
- NaiL It
He Sold Nothing His First Month. He Still Won Rookie of the Year.
Steve Lane was on a pre-law track at Gonzaga until he spent time working at a law school and realized he had made a mistake. He was too far into the degree to…
- NaiL It
He Filed Bankruptcy at 24, Then Sold His Company for $200M - Chris Lee on What Actually Changed.
Chris Lee built Sol Gen Power out of his garage in 2017 with a simple five-year plan and scaled it to 1,100 employees and $233M in annual revenue before…
- NaiL It
Why Randy Hurtado Believes The Good Contractor's List is Changing the Industry Forever
Join us for an engaging episode as we sit down with Randy Hurtado, COO of the Good Contractors List and co-owner of the DT Companies. Randy shares his journey…
- NaiL It
She Took a $3M Roofing Company to a $36M Exit in 16 Months
Kelly Mesaris is COO of LB Capital, the roofing holding company built by Lance Bachmann that's pacing $160M+ in revenue across 10 partner companies, with a…
NaiL ItHow FRSTeam Sells Empathy, Not Services with Holly Murry
Holly Murry spent nearly three decades at FRSTeam, starting as a 22-year-old technician and rising all the way to Brand President. In this episode she breaks…
NaiL ItMike Potts on Why 70% of Franchise Software Projects Fail (And What to Do Instead)
Mike Potts has been building custom software for middle market companies since 2008 without raising a dollar of outside capital. His firm, Feature23, carries a…
NaiL ItWhy Franchisees Don't Follow Your Systems (And How to Fix It) | Joel Worthington
Joel Worthington spent 16 years as a pastor before becoming president of Mr. Electric -- and it turns out those two jobs aren't that different. He walked into…
NaiL ItHe Did $10M at 22, Sold the Company, and Came Back Smarter — Eric Smith of PAC Exteriors
Eric Smith built a roofing company from scratch at 22, scaled it to nearly $10M in a single year, sold it, and walked away from the industry entirely. Then…
NaiL ItWhy Angie's Leads Are a "Sucker's Bet" (and What 25-Year Roofing Marketer Carm Taglia Does Instead)
Carm Taglia spent 25 years marketing every kind of business before niching down to roofers - and he has zero patience for the way most contractors are still…
- NaiL It
How Joe Dominiak Thinks About Franchise Growth After 25 Years of Fixing Broken Brands
Joe Dominiak has spent 25 years fixing broken franchise systems across some of the biggest brands in the country. Now he's not fixing anything. He's scaling a…
NaiL ItHow Two Brothers Turned A Side Job Into a Multi-Million Dollar Company
George interviews brothers Roberto and Eric of ACE Construction, a Sugar Land, Texas roofing and construction company serving the greater Houston area. They…
NaiL ItBecca Switzer on Mastering Roof Sales, Building Training, and Building Trust in 2026
In this exciting episode, George Paladichuk joined by Becca Switzer, owner of Roof Sales Mastery, one of the most well-renowned sales academies in roofing…
NaiL ItDashaun Bryant’s Secrets to Roofing Sales, Training Reps, and The New Era of Door-to-Door Marketing
In this episode, George Paladichuk is with Dashaun Bryant from Roof Hustlers, known for his high-energy personality and signature bow tie, Dashaun shares his…
NaiL ItHow Dan Antonelli Changes Lives Through Branding
In this episode, George Paladichuk sits down with Dan Antonelli, founder of KickCharge Creative, a leading branding agency specializing in home services. Dan…
NaiL ItHow Zach Peyton Put $1 Billion Dollars of Fence In The Ground In 7 Years
In this episode, we sit down with Zach Peyton, the brand president of Superior Fence and Rail, to dive deep into the journey of transforming a local fencing…
NaiL ItMike Goldenstein Explains Roofing's Future in AI and Consumer Preference
In this episode, George Paladichuk is with Mike Goldstein, Chief Revenue Officer of Roofle and a veteran with over 30 years in the roofing industry. Mike…
NaiL ItTim Brown on Mastering Marketing for Contractors, Building a $7M Company, and Embracing Local Dominance
In this episode, we welcome Tim Brown, the owner and operator of Hook Agency, to dive deep into the world of marketing for contractors and roofing companies…
NaiL ItLane Houk on A.I for Home Services and Navigating Todays Market
In this episode, George Paladichuk interviews Lane Houk, a US Army veteran and renowned SEO expert, about his journey from military service to digital…
NaiL ItWhite-Glove Roofing in a Brown-Glove Industry w/ David Bitan
In this episode, George Paladichuk talks with David Bitan, founder and brand president of Bumble Roofing, to unpack how he went from commission home-services…
NaiL ItRandy Brothers on Overcoming Failure, Building a Roofing Empire, and Top 3 Scaling Tips
In this episode of the Nailed It show, host George Paladichuk sits down with Randy Brothers, the Founder and Owner of Elite Roofing and Solar and the coaching…
NaiL ItSteve Adjemian on Dominating Your Market, Leading From The Front, and Scaling w/o Burning Your Team
In this episode, I sit down with Steve from Red Rock Roofing, one of the most respected roofing companies along Colorado’s Front Range. We dive into how he…
NaiL ItDennis Yu on Why Agencies Are FAILING Roofers, The New Era of AI, and How To Win Locally
Join us for an engaging conversation with marketing expert Dennis Yu as he shares insights on his journey in the marketing industry, the importance of local…