How Two Brothers Turned A Side Job Into a Multi-Million Dollar Company
George interviews brothers Roberto and Eric of ACE Construction, a Sugar Land, Texas roofing and construction company serving the greater Houston area. They share how they started as subcontractors in their mid-20s about seven years ago and launched ACE roughly two and a half years ago, emphasizing learning the job from the ground up. They discuss competing in Texas’s low-barrier market by focusing on insurance, Google ratings, brand positioning, and a retail-first strategy in a region with fewer major storms. The conversation covers their lead generation mix (referrals, door hangers, Google…
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