He Spent $20M on Ads. Google's AI Still Doubled His Lead Cost.
Mike Feazel and his brother Todd spent 25 years building Feazel Roofing into one of the biggest roofing companies in Ohio. Then shingles started getting thinner and failing faster. They sold the company in 2013, picked up the rights to a soybean-based formula that had been made for asphalt roads, and built an industry that did not exist yet: roof rejuvenation.
Today Mike is co-founder and CEO of Roof Maxx, a network of 300+ dealers with more than 20,000 reviews at 4.9 stars. There is no franchise fee. Dealers buy the product and lease a territory, and Roof Maxx spent just over $20 million on…
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