How FRSTeam Sells Empathy, Not Services with Holly Murry
Holly Murry spent nearly three decades at FRSTeam, starting as a 22-year-old technician and rising all the way to Brand President. In this episode she breaks down why contents restoration is really a people business, and how her teams show up on the worst day of someone's life to bring back the things money can't replace. The kid's stuffed animal. The military flag passed down for generations. The wedding gown. The heirlooms.
George and Holly get into how you systematize an emotional moment without making it feel like a pipeline, the "first 15" framework her teams run the second they arrive…
The skinny
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