Shows / The Max Revenue Show
The Max Revenue Show
News, trends, and top producer insights for mid-market producers by mid-market producers
Episodes
- The Max Revenue Show
Your Wholesaler Should Be an Advisor, Not Just Market Access with Dustin Applebaum
In this peisode Trey and Micah sit down with Dustin Applebaum, president of Element 22, the preferred wholesaler of the Max Revenue Show. Dustin walks through…
- The Max Revenue Show
How to Market in a Soft Market (Insurance Nerd Jam Session) with Micah Salas and Derek Laczniak
In this episode Trey hands the mic to Micah and Derek Laczniak for the kind of in-the-trenches conversation they started over lunch at the Denver event. The…
The Max Revenue ShowNew Study Says AI Won’t Replace Brokers (Here’s What Will)
In this episode Brandon Schuh breaks down Zywave’s Broker of the Future study and its claim that AI-native brokers could hit $1M in revenue per employee versus…
The Max Revenue ShowLuke Berry Breaks Down His Biggest Year Yet (7 Clients, $1.1M)
In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he…
The Max Revenue ShowI Was Wong About Referrals with Micah Salas (Plus, Listener Q&A)
In this episode, Micah admits his lackluster past with referrals. That’s what makes this year so surprising. One cold call back in 2020 has turned into a chain…
The Max Revenue ShowChubb’s CEO Warns of “Extremely Naive” Capacity Flooding the Market
In this episode, Brandon breaks down why Chubb’s Evan Greenberg and other carrier execs are sounding the alarm on naive capacity flooding the market, and what…
The Max Revenue ShowHe Nearly 3X’d His Book in 3.5 Years Using This One Strategy with Trevor Elliott
In this episode, Trey and Micah sit down with Trevor Elliott, a property specialist at Hub, who originally spent a decade as the hometown generalist before…
The Max Revenue ShowThe Numbers Behind Micah's $354K Year (Full Breakdown)
In this episode, Micah gives a behind the scenes look at his 2026. Every meeting set, every win, every loss, and where his $354K in new revenue actually came…
The Max Revenue ShowWSIA Marketplace 2026 Recap: What Went Down in San Diego
In this episode, Brandon shares insights from WSIA regarding the E&S market, recent AI regulation, and the latest story making the rounds about Corgi…
- The Max Revenue Show
He Built a $3.5M Book, Lost It All, and Now He’s Coming Back with Derek Laczniak
In this episode, Trey sits down with Derek Lazniak a $3.5M producer out of Wisconsin. He made partner at 28, built deep niches in manufacturing, metal stamping…
- The Max Revenue Show
Meet Micah’s New AI Secret Weapon, Josh Guth
In this episode, Micah and Trey sit down with AI consultant Josh Guth, the guy who set up Micah's new workflow and is now building him a smarter, AI-powered…
- The Max Revenue Show
The Aon and Macy’s $13M Commission Story, Explained
In this episode, Brandon Schuh digs into the Aon and Macy’s story, alleging $13.2 million in commission on roughly $35 million in ancillary benefits premium…
- The Max Revenue Show
How To Differentiate, Prospect, and Win with Group Captives with Andrew Gisriel
In this episode, Trey talks with Top Producer Andrew Gisriel about how he went from spraying and praying quotes to leading his agency's captive practice…
- The Max Revenue Show
How To 2x or 3x Your Book in 3 Simple Steps with Jen E. Miller
In this episode, Trey and Micah reconnect with Jen E. Miller, their former national sales trainer at a previous mega broker. Jen breaks down her 3-step…
- The Max Revenue Show
Is This Applied Systems' Epic Fail Moment?
In this episode Brandon Schuh breaks down Applied Systems' new AI Conductor and their CEO's message to a room full of add-on vendors that homegrown AI tools…
- The Max Revenue Show
He Left a $1.2M Book & Started Over (Here's The 5 Hardest Lessons He Learned) with Micah Salas
In this episode of the Max Revenue Show, Trey jams with Micah Salas to celebrate his 5-year anniversary of leaving a mega-broker to rebuild his book. Micah…
- The Max Revenue Show
How Smart Producers Turn Chaos Into Opportunity with Geoff Christian
In this episode, Micah and Trey sit down with Geoff Christian, a multi-million dollar EB Producer with Gallagher who has been building EB captives for two…
- The Max Revenue Show
Is Meta's Muse The Death of Personal Lines Agents? with Brandon Schuh
In this episode Brandon Schuh breaks down the Big I's rosy new agency study, then dives into Meta's new AI assistant, Muse, which can shop insurance on your…
- The Max Revenue Show
How To Find, Wedge, and Win Deals with Cyber with Abe Gibson
In this episode, Trey sits down with Abe Gibson of Burns & Wilcox, a finalist for Rising Star in Cyber Insurance, for a deep dive on all things cyber. Abe…
- The Max Revenue Show
How To Write $200k a Year With In-Person Summits with Jeramie Holt
In this episode Micah and Trey talk with Jeramie Holt to learn how he ditched cold calling for good by building in-person summits that write almost $200K a…
- The Max Revenue Show
The Truth About Single Parent Captives with Brandon Schuh
In this episode, Brandon Schuh breaks down the insurance industry's biggest insurance news including Marsh's big push for single parent captives for data…
- The Max Revenue Show
Why Principles (Not Price) Are The Key To Winning with Micah Salas
In this episode, Micah breaks down why principles beat price every time, and why complacency, not the other agent, is your biggest competitor. Resources &…
- The Max Revenue Show
The Young Gun Writing $300K+ a Year by Breaking All the Rules | Interview with Matt Sturgeon
In this episode, Trey and Micah chat with Matt Sturgeon who breaks down how he built a $1.7M book doing the opposite of what the experts say. He shares how a…
- The Max Revenue Show
$7.7 Billion and a 10% Chance of Extinction with Brandon Schuh
In this episode, Brandon breaks down the insurance industry's biggest insurance news including reports that Michael Dell's family office is taking the Baldwin…
- The Max Revenue Show
7 Counterintuitive Secrets to Writing More Business with Micah Salas
In this episode, Micah breaks down "surrender to win," the idea that letting go of pride, ego, and the need to control outcomes actually leads to better…
- The Max Revenue Show
How Elite Producers Guide Buyers Through Tough Decisions with Guffy Wright
In this episode, Trey and Micah welcome back two-time guest Guffy Wright to unpack his new book, Attach High, and the idea of attaching to a client's best…
- The Max Revenue Show
Lockton Named in Kawhi Leonard Scandal with Brandon Schuh
In this episode, Brandon Schuh break down insurance's biggest headlines: Aon's $17B acquisition of USI and what it means for producers and competing agencies…
- The Max Revenue Show
What To Look For When You're Looking To Change Agencies | Pat Corrigan with Palladium Point
In this episode, Trey and Micah welcome Pat Corrigan of Palladium Point, Max Revenue Show's new preferred recruiting partner, to talk through what producers…
- The Max Revenue Show
BREAKING: Aon to Buy USI for $17B!!!
Brandon gives you his hot take on all things Aon and USI acquisition.
- The Max Revenue Show
Gate's Prediction, Zuck's Homerun, and Tort Reform's Whiff
In this episode, Brandon and Trey cover Bill Gates' new essay on AI and the future of work, the collapse of Meta's blockbuster social media harm settlement…
- The Max Revenue Show
What's Going On in Habitational? E&S vs. Admitted, Wind Buy Downs, and Builder's Risk with Brian Crisp (Element 22)
In this episode, Trey and Micah sit down with Brian Crisp of Element 22 to talk all things habitational — why E&S is beating admitted markets right now, and…
- The Max Revenue Show
The AI Broker War Is Here — Are You Ready?
In this episode, Trey and Micah break down how producers can future-proof themselves and beat the tech bros at their own game. They dig into a real call Micah…
- The Max Revenue Show
The D&O Exclusion Every Producer Should Be On The Lookout For
Trey and Brandon break down a New Jersey ruling that's putting the D&O "capacity exclusion" back in the spotlight — what happens when a board member accused of…
- The Max Revenue Show
He Built His Own Program and Now He's Taking It Nationwide
In this episode, Trey Shields sits down with David Cooper, who built his own risk purchase group (RPG) focused on public entity transit programs after entering…
- The Max Revenue Show
Meta's $1.4 Trillion Day in Court Just Started, and Insurance is Watching
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to…
- The Max Revenue Show
How To Hold Your Ground When Asked To Quote (Without Pissing Off The Insured)
In this episode, Micah explains how producers can avoid being backed into a corner to quote by aggressive and closed-minded insureds without starting a fight…
- The Max Revenue Show
How To Qualify Prospects Like a Top Producer with David Foster
In this episode, Trey sits down with David Foster, producer and principal of Three Arbor Insurance in Birmingham, AL, to break down the exact qualifying…
- The Max Revenue Show
AI Models Are Escaping Their Sandboxes (Here's Why That Matters To Your Insureds)
An OpenAI model broke out of its sandbox, hacked Hugging Face using a zero-day nobody had ever documented, and executed 17,000 autonomous actions in under two…
- The Max Revenue Show
What Every Producer Needs to Know About Compensation, Valuation, and Perpetuation with Colby Allen
In this episode, Micah and Trey sit down with Colby Allen, an M&A advisor, valuation and exit planning consultant. Colby deep dives on the current state of…
- The Max Revenue Show
PART II: How To Write $1,000,000 a Year (Yes, Revenue) | Larry Linne
In this episode, Micah and Trey pick up where they left off last time with industry expert Larry Linne. Larry shares how top insurance producers can 2x, 3x…
- The Max Revenue Show
The AI Arms Race Heats Up!
In this episode, Brandon breaks down what the Willis Towers Watson vs. Brown & Brown AI spending war really means underneath the headlines. Also on the show: 👉…
- The Max Revenue Show
How to Build Your Network and Master Your Energy with J Foster
In this episode, Trey and Micah sit down with J Foster, a 20-year veteran and Top Producer, to unpack the real debate between networking and cold outbound, and…
- The Max Revenue Show
Noob Producer BORs $75k in his First Week? (Plus, Micah's Producer Playbook is now FREE!)
In this episode, Micah Salas breaks down a wild story of a brand-new producer with zero insurance experience who landed two BORs last week, totaling $75K in…
- The Max Revenue Show
Brown & Brown Says They've Gone All-In on AI: Groundbreaking Or Nothing Burger?
In this episode, Brandon Schuh and Trey Shields break down the latest news and trends in the world of insurance, including the headline-making AI integration…
- The Max Revenue Show
How Brent Built a One-Man Agency Doing $400K a Year in Firearms Niche
In this episode Trey and Micah talk with Brent Gilliland, Agency Principal at Clandestine Insurance Agency. Brent shares how he went from getting fired after…
- The Max Revenue Show
The Monday Brief with Brandon Schuh | July 20th, 2026
In this episode, Trey Shields kicks off a new Monday segment with Brandon Schuh, breaking down the biggest stories in insurance so producers can stay ahead…
- The Max Revenue Show
How AI Helped This Producer Hit $800K in 7 Months (On Pace for $1.2M+) | Luke Berry
In this episode Trey sits down with Luke Berry, Max Revenue's resident Employee Benefits expert, to break down how he's on pace for his best year ever — $800K…
- The Max Revenue Show
Cold Calling Isn’t Dead - It’s the Most Efficient Way to Grow with Clayton Wood
In this episode Clayton Wood, CEO of Pinnacle Benefit Partners, breaks down his simple yet powerful cold-calling strategy that helped him scale his book from…
- The Max Revenue Show
State of the P&C Market Mid Year 2026 with Brandon Schuh
In this episode Micah and Trey talk with Mega Producer and Insurance Nerd, Brandon Schuh. Brandon explains where the market is, why it is where it is, and…
- The Max Revenue Show
80% of Insureds Aren't Interested, Here's How to Move Them
In this episode, Micah breaks down his curiosity-based approach to moving those "I'm happy with my agent" prospects without resorting to pressure or…
- The Max Revenue Show
Top 10 Lessons We Learned From Interviewing Top Producers
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to…
- The Max Revenue Show
QUICKY: 3 Proven Talk Tracks to Win More BORs
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to…
- The Max Revenue Show
The Social Selling Playbook for Insurance Producers with Sims Tillirson
........ Resources & Links: 📕 Sims' Social Selling Playbook: https://www.maxrevenuegroup.com/products/social-selling-playbook 📈 Free Trial of Insurance…
- The Max Revenue Show
How To Write $350k a Year By Just Dropping In | David Steenstra
In this episode, Trey and Micah sit down with David Steenstra of Christensen Group, a commercial insurance producer who wrote over $900K in new business in 2.5…
- The Max Revenue Show
2026 Mid Year State of Benefits Address | Luke Berry
In this episode, Trey Shields and Luke Barry discuss the evolving landscape of employee benefits, market shifts, and innovative strategies to stay ahead. They…
- The Max Revenue Show
How To Write $1,000,000 a Year (Yes, Revenue)
In this episode, Micah and Trey talk with industry expert Larry Linne. Larry shares how top insurance producers can scale their revenue from six figures to…
- The Max Revenue Show
Better Than CE: Environmental & Pollution with Tanya Andolsen
In this episode, Trey sits down with Tanya Andolsen of Argosy Risk, a 30-year veteran of the environmental insurance industry, to break down everything…
- The Max Revenue Show
QUICKY: How to Find 3-Star Prospects With 5-Star Potential
In this episode, Micah breaks down his framework for identifiying "three-star" prospects with huge upside, before everyone else starts knocking their door…
- The Max Revenue Show
From Building a $1.6M Book to Building a Best Practices Agency with Josh Gurley
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrev... 🔗 Work with Element22: Email submissions to…
- The Max Revenue Show
QUICKY: Micah's Simple Proposal Strategy That Wins Deals Like Crazy
Resources & Links:📈 Free Trial of Insurance Xdate:https://www.insurancexdate.com/maxrev...🔗 Work with Element22:Email submissions to…