How to Market in a Soft Market (Insurance Nerd Jam Session) with Micah Salas and Derek Laczniak
In this episode Trey hands the mic to Micah and Derek Laczniak for the kind of in-the-trenches conversation they started over lunch at the Denver event. The topic is how to market accounts in a “soft” market that ain’t soft everywhere. Property is down, auto and umbrella are up, and the nerd session is on. They get into what spooks auto underwriters, how to show clients your work line by line, what to do when the incumbent comes in early with a flat renewal, and why owners move on principle, not money.
The skinny
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