Luke Berry Breaks Down His Biggest Year Yet (7 Clients, $1.1M)
In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he did it, from ditching big events in favor of duck hunts and fishing trips to building real friendships with prospects years before a deal ever shows up. Luke also breaks down how coaching up his team, protecting his calendar, and finally learning to rest made room for his biggest year yet. Plus, what he’s seeing in a brutal EB renewal season, what’s coming in 2027, and the advice he gave a 24-year-old producer just starting out…
The skinny
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