Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#357: Customer Engagement as Competitive Advantage with Glenn Weinstein, Chief Customer Officer, Twilio
Anyone that listens to this show knows that category leaders are using data driven customer engagement to create better customer experiences, more loyal…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#356: Empowering Great CX Within Your Brand, with Mark Slatin, EmpoweredCX
Today we’re going to talk about empowering great CX in organizations, and what it takes from leaders and employees to do so. To help me discuss this topic, I’d…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#355: Maximizing your DXP Investments with Sue Rivero, RDA
Every business needs a website that performs for their business, but beyond a good Content Management System and regular content updates, it takes a lot to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#354: Agile marketing and the customer-centric team with Robin Ross, Costco
Today we’re going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#353: Intrapreneurship with Greg Kihlström and Co-Host Adam Chen, CMO at The Amenity Collective
Welcome to a special episode of the The Agile Brand podcast that we call The Agile Brand Guide to Intrapreneurship. While entrepreneurs are often lauded with…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#352: How DEI transforms organizations with Donald Thompson, The Diversity Movement
Today we’re going to talk about how diversity, equity, and inclusion can play a transformational role in any organization. To help me discuss this topic, I’d…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#350: It's Time for Digital Customer Service with Ragy Thomas, Founder & CEO at Sprinklr
Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#349: Madtech and First Party Data Strategies with Jonathan Moran, SAS
By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#348: Customer, Employee, and Business Experience with Adrian Swinscoe, Host of the Punk CX Podcast
Today we’re going to talk about the value of thinking about experience holistically - customers, employees, and the business, so that when it’s done well…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#347: How human-centric businesses win the war for talent with Paul Vian, Chief Revenue Officer at Apps Associates
Today we’re going to talk about how leading with a human-centric approach strengthens recruiting, talent retention, and business goals. To help me discuss this…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#346: Winning in the subscription economy with Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud
The subscription economy is growing, with the market size as of 2020 estimated to have been about $650Billion according to Statista, and projected to be over…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#345: Optimizing the Buyer's Experience with Leah McTiernan, DocuSign
Today we’re going to talk about the buyer’s experience, and how automation and intentional approaches can improve it, and lead to more valuable customers. To…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#344: Business Agility Tied to the Customer Experience with Kert Peterson, NextUp Solutions
Welcome to a special episode brought to you by NextUp Solutions a premier Agile services provider headquartered in Arlington, VA. They have a broad range of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#343: Agile Consumer Insights with Corey Lipman, Jumpspark
A lot of money is spent to do research in order to better understand potential and current customers. In a fast-changing world, many of the factors that go…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#342: User experience as employee experience with Caroline Roche, VP and Senior Partner, IBM
Today we’re going to talk about the user experience as employee experience, and how Agile approaches can help teams have more successful platform and process…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#341: Improving CX with Remote Video Support, with Rama Sreenivasan, CEO of Blitzz
Today we’re going to talk about improving the customer experience with remote video support. To help me discuss this topic, I’d like to welcome Rama…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#340: Empathy, AI, and the Customer Experience with Josh Feast, CEO of Cogito
Today we’re going to talk about the relationship between human empathy and conversation AI, and how those two can work together to help both customers and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#339: Combining Technology and Creativity for Standout Customer Engagement with Mariam Asmar, Braze
Today we’re going to talk about how creativity and technology drive standout customer engagement. Recently WARC and Braze released a report entitled: The…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#338: Scaling infrastructure to improve CX with Deepak Giridharagopal, CTO at Puppet by Perforce
Today we’re going to talk about building infrastructure at scale while keeping in mind the people, processes, and platforms involved, and how this translates…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#337: Mental wellness and the workplace with Josh Birk, Salesforce
Today we’re going to talk about mental wellness at work, and how to teach and learn well on the job. To help me discuss these topics, I’d like to welcome Josh…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#336: CX and Human Centered Automation with Charlie Newark-French, Hyperscience
Today we’re going to talk about the impact of human centered automation on the customer experience. To help me discuss this topic, I’d like to welcome Charlie…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#335: Retention marketing and CX with Adam Robinson of Retention.com
Today we’re going to talk about customer loyalty, retention marketing, and how doing these things well can reap huge rewards for brands as well as their…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#334: B2C expectations of B2B ecommerce, with Carlos Manalo and Stratton Cherouny of The Office of Experience
Whether you work for a B2B or a B2C company, when you stop working every day, you are also a consumer. And because of this, our behaviors as B2B buyers and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#333: The power of sharing stories of both success and failure, with Ben Albert, Balbert Marketing
Today we’re going to talk about learning from others and the importance of sharing stories so that both you and others can learn from your successes as well as…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#332: The Value of the Candidate Experience with Sue Keith, Corporate Vice President at Ceres Talent
In this special episode, brought to you by Ceres Talent, we’re going to talk about the value of the candidate experience in times where there are plenty of…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#328: Composable platforms and the ecommerce customer experience with Filippo Conforti, Founder & CEO of Commerce Layer
Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience. To help…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#327: Public art and the future of work with Angela Anderson Adams, Arlington Economic Development
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#326: The shared goal of customer centricity, with Amanda Ono, CHRO at Kroll
Today we’re going to talk about customer centricity as a shared goal among leaders and employees. To help me discuss this topic, I’d like to welcome Amanda…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#325: Employee Experience in Tough Economic Times with Anne Jacoby, Spring Street Solutions
Today we’re going to talk about maintaining a great employee experience during tough economic times, and maintaining morale when teams are stretched thin, and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#324: Personalized content delivery and customer lifetime value with John Thomas, Chief Strategy Officer, Relay Network
Today we’re going to talk about personalized content delivery and how it helps brands create more valuable and longer lasting customer relationships. To help…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#323: Automation in the workplace with Shawn Herring, CMO, airSlate
Today we’re going to talk about the role of automation in the workplace, and how a hybrid work environment can provide both challenges and opportunities to a…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#322: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics
Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#321: Successful design processes with Amrita Mathur, VP of Marketing at Superside
Today we’re going to talk about successful design and the process used to get great design results. To help me discuss this topic, I’d like to welcome Amrita…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#320: Using prediction to improve CX, with Andy Rossmeissl, Faraday
Today we’re going to talk about using prediction to improve the customer experience. To help me discuss this topic, I’d like to welcome Andy Rossmeissl, CEO…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon
Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy. To help me…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#316: How People, Process, and Platforms Affect the Employee Experience, with Joe Berger, WWT
Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath
There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase
Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#313: Aligning CX Strategy with Challenges, Opportunities, and Leadership with Karen Mangia, Salesforce
Today we’re going to talk about listening to customers, aligning leadership around a customer experience strategy, and connecting your CX strategy to real…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications
Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#311: B2B Ecommerce and the Customer Experience with Rupesh Agrawal, CEO of Amla Commerce
Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands. To help me discuss this topic, I’d like to welcome Rupesh…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#310: Growing and Scaling a Marketing Agency with Erik Huberman, CEO of Hawke Media
Today we’re going to talk about growing and scaling a marketing agency, and how to find the best clients in order to continue to innovate and achieve great…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#309: Agile Approaches to AI & ML with Luke Arrigoni, Arricor AI
Today we’re going to talk about taking agile approaches to AI and Machine Learning initiatives in order to gain the most business value. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#308: Combining technology and design psychology to drive business success with Thomas Watkins, 3Leaf
Today we’re going to talk about combining technology and design psychology to drive business success. To help me discuss this topic, I’d like to welcome Thomas…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#304: Employee wellbeing and expectations with Julius Geis, MUA
Today we’re going to talk about how brands manage expectations and the wellbeing of their audience and employees. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#307: Direct Mail in a Digital Age with Dave Fink, Postie
Today we’re going to talk about the power of direct mail in a digital age. To help me discuss this topic, I’d like to welcome Dave Fink, CEO and Co-Founder of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#306: Defining Success with Sheevaun Moran, Energetic Solutions
Today we’re going to talk about defining success. To help me discuss this topic, I’d like to welcome Sheevaun Moran, President & Founder of Energetic…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#305: Starting and Growing a Business Without Outside Capital with Bryan Clayton of GreenPal
Today we’re going to talk about starting and growing a business without outside capital, and how being customer-driven can help with this approach. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#303: Scaling startups with Paul Ruppert, Global Point View
Today we’re going to talk about scaling startups and the importance that sales has in that process. To help me discuss this topic, I’d like to welcome Paul…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#302: Authentic personal brands with Jen Dalton, BrandMirror
Today we’re going to talk about creating an authentic personal brand that breaks through and reaches audiences. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#301: Composable Customer Data Platforms with Florian Delval, ActionIQ
Today we’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#300: Fostering innovation inside and outside your company, with Kurt Schaubach, Federated Wireless
Today we’re going to talk about fostering innovation and growth in rapidly changing times. I have with me a representative from one of the winners of the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#299: Black Friday Special: Warehouse and inventory strategy and the customer experience with Tina Williams, Ware2Go, a UPS Company
On this show, we talk a lot about branding, marketing, and customer experience, and those are all aspects that are vital to retailers and brands of all kinds…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#298: Harnessing the Power of Data to Improve the Customer Experience with Kaz Ohta, CEO of Treasure Data
Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I’d like to welcome Kaz Ohta…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#297: Analytics and team performance with Steve Leeds, VP Business Analytics, Ironwood Pharmaceuticals
Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#296: Customer Success for Brand Success with Scott Salkin of Gainsight
According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of…