Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon
Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy.
To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon Up.
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