Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and performance that consumers expect.
In a special episode brought to you by RDA and Sitecore, we’re going to talk about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance.
To help me discuss this topic, I’d like to welcome Jaina…
The skinny
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