Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#295: Engaging virtual meetings and events with Sam Kolbert-Hyle, Brandlive
Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#294: Creating a great post-purchase customer experience with Irina Poddubnaia, Trackmage
Today we’re going to talk about creating a great post-purchase Customer Experience. To help me discuss this topic, I’d like to welcome Irina Poddubnaia…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#293: I have my customer journey map... now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr
While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants
Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#289: 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent
Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group
Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#286: Real customer engagement with tangible results, with Mark Smith, CSG
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#284: Using data to increase customer engagement, with James Manderson, Braze
Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#282: Transforming industries while benefiting customers with Demetrius Gray, Captain
Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#281: Improving the Retail Employee Experience with Melissa Wong, Zipline
Today we’re going to talk about improving the retail employee experience. To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#280: Leading Professional Services Firms to Success, with Sean Campbell, Cascade Insights
Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#279: Employee Engagement in a Hybrid World of Work with Alexander Embiricos of Remotion
Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought
Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#275: Creating a Winning Product Roadmap to Improve a Company's Innovation Success Rate with Tony Ulwick
Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#274: Digital Transformation in the Enterprise, Part 2 with Kunal Patil, TEKsystems
I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#273: Digital Transformation in the Enterprise, Part 1 with Kunal Patil, TEKsystems
I’m excited to introduce part 1 of a special series about the efforts, seemingly every company is on, to modernize their business through digital…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#272: Forever Unified: Customer and Employee Experience, with David Ostberg, Medallia
Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia
The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#270: Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software
Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity
Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#268: Building a Strong Remote Work Culture with Tim Brackney, COO, RGP
Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#267: Success with influencer marketing, with Magda Houalla, Aspire
Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#266: The Business Value of Partner Programs with Bernie Kassar, Xactly
Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#265: Product Management & CX with Nichole Mace, VP Product Growth at Pendo
Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#264: The Power of Customer Communities with Jake Randall of Common Room
Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#263: Conversational AI with Bob Summers, Goodcall
Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.io
Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates
Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy
Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick
Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#258: Healthy Organizational Cultures with Gary David, Bentley University
Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana
Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7
Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz
Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#253: The Future of Nonprofits with Sindy Yeh and Steve Blair
Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#252: Automation in the workforce with Aaron Kwittken, PRophet
Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia
Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#250: The Future of ESG with Chuck Amman, Semtech
Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate Marketing
Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of Articulate…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#248: The Visionary / Manager Binary with Darby Vannier, author of The Indispensable Leader
Today we’re going to talk about successful leadership and breaking out of the visionary/manager binary To help me discuss this topic, I’d like to welcome Darby…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#247: Advertisers and Data Privacy with Cameron Horton, Attribution
Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#246: The Power of Decision Intelligence, Part 2, with Ramesh Vishwanathan of TEKsystems
Introducing a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#245: Intentionality and Employer Branding with Roy Abdo, Digital Revamp
Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and codifying…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#244: Is your business ready to run without you? with Jeff Finney, Author and Entrepreneur
Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to your team…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#243: People, Processes & Platforms Working Well with Sonciary Perez, Co-Founder, Quala
Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#242: Scaling your business while maintaining great CX with Tyler "Sully" Sullivan of Bombtech Golf
Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business while remaining…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting
Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast
Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#239: Career Agility with Erik Cabral, On Air Brands
Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#238: Success with Google Ads with Sean Marshall, Attribution
Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems
I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial
Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this mix, it is…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk
After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising…