Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.
To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.
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