Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development
While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#233: Voice of the Customer and Product Roadmaps with Matt Young, User Voice
Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welcome Matt…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean
Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#231: Success Outside Your Comfort Zone with David Wood, Focus.ceo
Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both personally and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#230: Experience Level Agreements with Weston Morris, Unisys
Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com
Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network
Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturing…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#227: Telling the Story of Innovation, with Jon Ebert, John Deere
Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#226: Winning over CX skeptics, with Sami Nuwar, Medallia
Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss this topic…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within
Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants
Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#223: People, Processes, Technology, & CX with Steven Petruk, CGS
Learn more about your ad choices. Visit Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution
Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#221: Managing Technical Debt with Imran MacMillan, NTT DATA Services
Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#220: High Performance Teams, with John Estafanous, RallyBright
Today we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic, I’d like…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#219: Lean CX with Robert Dew, CapFeather Global
Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regardless of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#218: Business, Customer, and Employee Experience with Leon Gilbert, Unisys
While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we consider a…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#217: Continuous Growth and Career Success with Gina Tokar, Panasonic
Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#216: Operationalizing Great Patient Experience with Lorie Dolo
Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#215: Growing and Marketing a Local Business with Chris Pistorius, KickStart Dental Marketing
Learn more about your ad choices. Visit Hosted on Acast. See acast.com/privacy for more information.
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#214: Agility in Measurement Systems with Desirree Madison-Biggs, Teresa Monroe
Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an organization. To help…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital
Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint
Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experiences. This…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#211 Demonstrating Marketing ROI with David Hiltner, Attribution
Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most effective…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology
Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take, whether it…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#209: Data and the Citizen Experience with Jerry Power, I3 Systems
Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce
Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies
Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#206: Customer Journey Management as Change Management with Erin Zentz, AARP
Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystems
I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystems
I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#202: Architecting a New Talent Experience with Nina Kindrick, TEKsystems
I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#201: Leadership and the Customer Experience with Faisal Pandit, Panasonic
Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMath
Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#199: Agile Sales & Marketing with Anthony Coppedge, IBM
Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely
Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson
Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution
Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#195: Search, Content Discovery & CX with Jason McClelland, Algolia
Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss this topic…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#194: The Relationship Between CX and EX with Tanya Thomas, Experian Health
Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and measure this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#193: Special Episode: Reshaping the World of Work with TEKsystems featuring and Kris Mercer and Colby Love
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#192: Special Episode: Reshaping the World of Work with TEKsystems featuring Natalie Lister and Paul Valenzuela
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte
Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disruption in all…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#190: The Retail Customer Experience with Erica James, Medallia
Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experience and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#189: The Value of Embracing Setbacks with Mike Cirorrocco
Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim Pomerleau
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#187: Lean AI & Marketing with Lomit Patel, Together Labs
Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue
Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss this topic…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#185: Agile software evaluation with Phil Strazulla, SelectSoftware Reviews
Learn more about your ad choices. Visit Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency
Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#183: Leading by example: the role of leaders in the return to the office
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#182: Agile Customer Service with Daniel Rodriguez, Simplr
Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#181: What we've learned (so far) from the pandemic
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#180: Personal Branding and Business Success with Henry Kaminski, The Brand Doctor
Today we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic, I’d like…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton
Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX178: Leadership and the Patient Experience with Tracy Courtney, UPMC
Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#177: Continuous Improvement and Optimization with Brian Browning, Kin and Carta
It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#176: Measuring the Patient Experience with Brian Carlson, Vanderbilt University Medical Center
Healthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents many unique…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#175: Remote Employee Onboarding with Dave Secunda, Workbright
Today we’re going to talk about the employee onboarding process, remote work, and the best methods to ensure success with onboarding new employees. To help me…