Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#174: Meaningful Measurement of Customer Experience with Dushyant Mitra, Medallia
Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where strategic…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#173: The changing role of HR with Annissa Deshpande, Loglab
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#172: Aligning Leadership, HR & DevOps with Duena Blomstron, People Before Tech
Today we’re going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to both the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#171: Meaningful Collaboration in the Workplace with Michael Barata
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#170: Positive Career Changes with Jeremy Cline
You could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going to talk about…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#169: Developing the future workforce through internship programs with Steve Cooper, Exelaration
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#168: Regenerative Businesses with Carol Sanford
Today we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a business in the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#167: Return to Work, Part 4: Different Approaches to the Return to the Office
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#166: Agile M&A with Chris Von Bogdandy, Slalom
Today we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acquisition. To…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last?
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#164: Stories and the Customer Experience with Gabrielle Dolan
Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#163: Return to Work, Part 2: Doing "Return to the Office" Well
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#162: Prioritizing Success with Marlo Higgins
Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#161: Return to Work, Part 1: Succeeding with a Hybrid Workforce
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE
Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#158: Transform Your Data with AI and ML, featuring Brandon Carroll, TEKsystems
I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#157: Agile Decision Making with Diane Magers, Experience Catalysts
Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#156: Transform Your Data with AI and ML, featuring Ramesh Vishwanathan, TEKsystems
I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#155: Leadership and Living Systems with Mark Morey
Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey, Founder, A…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#154: Transform Your Data with AI and ML, featuring Jay Mozo, TEKsystems
I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#153: Attracting & Retaining Employees in a Hybrid Work Environment
Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. To help me…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#152: Agile Customer Experience with Steve Pappas
Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#151: Office planning for the future of work with David Cornbrooks, Savills North America
Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to planning their…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#150: Meaningful Business Transformation with Andrew Deutsch, Fangled Technology
Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#149: Retaining our humanity in a remote work world with John Friedman
Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious things like…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#148: AR, VR, and the Future of Work with Cathy Hackl, Futures Intelligence Group
Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#147: Creating Repeat Customers with Shep Hyken
Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#146: Building a Customer-Centric Organization with Ilenia Vidili
Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#145: Return on Creativity: The Return to the Office with Susan Soroko, Arlington Economic Development
Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#144: Mergers, Acquisitions, and Company Culture with Klint Kendrick
Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged. To help…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#143: Startups and Company Culture with Nico Simko, Clair
Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges that gig…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#142: Return on Creativity: Educating the Future Workforce with Charlie Oliver, Tech 2025
Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#141: Let's talk about Agile Marketing with Steve Moubray
Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applications…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#140: Agility in Entrepreneurship with Jeff Wald, WorkMarket
Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like to welcome…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#139: Return on Creativity: Authentic Relationships and Tranformation with Michael Dumlao
Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#138: Staying True to Your Values in an Agile World with Susan Meier, Susan Meier Studios
Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Episode 137: Agile Teams and Branding with Megan Ingram, Ingram Digital Consulting
Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#136: Return on Creativity: Agile Career Growth with Laura Briggs
Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator
Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 134: Keeping Your Brand Messaging Consistent with Chris Wallace, Innerview
Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to current and…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 133: Return on Creativity: Preparing the Future Workforce with Brittany Greer, Rosie Riveters
Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#132: Staying Agile with SEO with John Vuong, Local SEO Search
Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Episode 131: Improving the Patient Experience with Corey Gehrold, Insight Marketing Group
We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#130: Unified Digital Experiences at Scale, Part 3, with Ryan Horner, One North
I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer experience…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#129: Unified Digital Experiences at Scale, Part 2, with Kalev Peekna, One North
Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#128: Unified Digital Experiences at Scale, Part 1, with Kalev Peekna, One North
Part 1 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 127: Adaptivity & Resilience for a Post-Pandemic World with Ira Wolfe
Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to welcome Ira…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 126: Agility and the Gig Approach with Edie Goldberg
Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 125: The Value of Chutzpah with Mason Harris
In all times, but especially in the midst of a global pandemic and financial meltdown, it takes… guts to make big moves or even small ones. Today we’re going…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 124: Pivoting to Better Outcomes with Tony Guarnaccia
Today we’re going to talk about pivoting into a better outcome and what to do, and not to do, when faced with the opportunity to change directions. To help me…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 123: Being intentional about your goals with Mark Victor Hansen
Today we’re going to talk about the importance of being intentional about what you want, and ASKING for it, in order to achieve your goals. While we can’t see…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#122: The Unseen Power of Invention with John Carter, TCGen
Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in mind, but…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 121: Agile Entrepreneurship w/ Domenic Rinaldi, Sun Acquisitions
When is the right time to start or buy a business? Today we’re going to talk about entrepreneurship in the midst of a global pandemic. To help me discuss this…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#120: Iterating and Optimizing from Experiences with Jerry Abiog
Today we’re going to talk about how to be more agile by learning from our experiences, both good and bad. While tales of wild success are what we often…
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXEpisode 119: Wellbeing and Agility with Lee Chambers, Essentialise Workplace Wellbeing
Today we’re going to talk about the importance of workplace wellbeing and how it is vital to both employees and the organizations they work within. While many…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#118 Brand and the Center of Experience
Your brand is a vital component in a successful customer and employee experience Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#117 Bold Leadership in Times of Change
Today we’re going to talk about how to exhibit bold leadership in times of change, and the need to build mutual trust between leadership and employees for the…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#116 Silos and experience
How do internal barriers prevent you from having great employee and customer experience? Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#115 Version Next, Now Part 4, Episode 3: Security-Built Culture w/ Gerard Lendore, TEKsystems
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The…